What do you need to know about GDPR?
In the ongoing talks about GDPR are you feeling left out, off-track or wrecked? Don’t worry, because we understand your plight and we’ve worked out a solution for you. Let us look through the entire story of GDPR and find answer for the questions..
- What is GDPR?
- Which countries fall under GDPR?
- What industries will be affected by GDPR?
- What will change due to GDPR?
- How to address GDPR related doubts?
What is GDPR?
GDPR stands for General Data Protection Regulation. We’re deep in the age of digital transactions and as we continue to consume content & services online, we’re leaving traces of our personal details in the internet. This is how we create our digital footprints. Until now, online platforms were freely using all digital data available to them, for increasing their brand reach, marketing and promotional activities. But this usage of data will fall under strong scrutiny, thanks to GDPR.
In order to safeguard the personal data of its citizens, European Parliament has enforced a new regulation that will prevent the misuse of personal data. This means, with GDPR in action, individuals will gain control over their personal information and any business that uses this data, will require the individual’s permission.
Which countries will be under GDPR?
All 28 member states of European Union will be covered by General Data Protection Regulation. The regulation will apply from 25th May 2018 across the EU countries, but the impact of it will be worldwide. Even organisations and businesses that are located in other corners of the world, but deal with personal data of EU citizens, will have to follow the rules of GDPR.
What industries will be affected by GDPR?
Irrespective of the industry you belong to, until you’re dealing with digital data of EU citizens, you’ll have to comply with General Data Protection Regulation.
Here’s a short video explaining GDPR:
What will change due to General Data Protection Regulation?
Gaining consumer trust will be of utmost importance. While digital data processors and controllers will continue collecting digital data, from May 2018, every piece of online personal information has to be consented by the owner of that data. If there’s a breach of GDPR, the organisation will have to bear a heavy penalty. As organisations and digital businesses are getting ready for the implementation of GDPR, there are doubts and fears about how will it all work in their favour! Reaching out to Information Security and Data Protection experts have been the way out for many.
Due to numerous requests and calls, addressing the concern of local and overseas businesses, 3XE Digital will be hosting Ireland’s leading Information Security company for the upcoming Digital Conversion Conference on 8th February. 3XE keynote Valerie Lyons, COO of BH Consulting, is a leading Information Security Risk Manager.
In her career span of 30 years in data protection, Valerie Lyons has created a successful track record in delivering business-driven information security solutions. Valerie’s talk and workshop at 3XE Conversion will cover ‘The Potential Impact of GDPR’ and the ‘Key Challenges for GDPR compliance in the Marketing Industry’.
Find the 3XE Digital Conversion Conference Schedule here – https://3xedigital.com/dublin-feb-2018/
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