Colman started working as a UX designer in San Francisco in 1999. Since then he has worked with blue-chip clients in New York, London and now Dublin. His expertise runs across the entire spectrum of UX: from research and strategy to design and prototyping. A fun and engaging presenter, Colman is an accomplished trainer, facilitator and workshop moderator.
Hold on tight, things are going to be fast. While marketers speak in terms of copy, conversions, funnels and brand tone. UX’ers speak in terms of hierarchy, purpose, emotion, experience. How do we weave these objectives into a process that works not just as individual teams but as a company with a common goal. On the day I will share with you a process we developed that is both focused on collaboration and flexible enough to not hinder creativity at the same time. Our process is my take and not one size fits all, but I hope it inspires you to come up something similar that works for you and your company.
Attendees will learn simple yet effective strategies to enhance your local SEO through Google My Business, understand the pros and cons of the ‘No Click Search Results’ and how this may impact your business, and finally, we highlight how Voice Search has progressed since 2016 and what eCommerce businesses can do to be ahead of the curve when it comes to transactional searches through voice. The 3 takeaways that I hope people will get are:
Key Takeaways: Attendees will learn the key differences between Amazon and Google, and how this affects organic performance. In particular, we will highlight the key drivers of Amazon’s search engine and what sellers should focus on in order to succeed with Amazon SEO. “A bad website is like a grumpy salesperson.” If a website is difficult to understand or use, it is the fault of the designer or company, not the user.3XE UX – The User Experience Conference
Schedule
Conference Opening
Never be data driven. Why you need to get beyond the quant to understand the human stories.
– Data is a means to an end – that end being knowing your customer – so we must be customer driven
– Gareth will share case studies from e-commerce, travel, B2B, lead-gen and public services showing how the data needs to be married real-life customer and user-interactions to unlock design challengesThe design gap is increasing
0.6 Seconds Is The New Slow
Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to get there fast, otherwise, your competitors might beat you to the finish line. Sound impossible? Web performance is no longer an art, but a science. Every site can load in under a second, and Jono has all of tips, tricks, tools and tactics you need to brief your teams, build your roadmaps, and take up the challenge.The relationship between UX & Marketing – Can opposites attract?
10.20
Q&A, Panel Discussion
10:30
Coffee / Tea Break
How to measure the value of UX in numbers
This talk is for internal management looking to drive business growth through investing in user experience. It will outline a framework and approach proven to achieve sign off on multi million euro budgets internally within organisations in Ireland, the UK and the US.11:20
How to Manage your Google UX in 2019 & Beyond
Test, Learn, Change: What You Need To Know About Mobile UX
Once Upon a Time…..Telling CRO & UX Data Stories
Building Trust into the Experience
1. Trust in the UX process, and getting buy-in internally.
2. Engagement – you must use that trust to participate and engage.
3. Live the journey – UX isn’t a set and forget ‘job-done’ process. It’s a journey which needs constant care and optimisation.12.40
Q&A, Panel Discussion
12:50
Lunchtime!
13:50
Workshops
Workshop #1
Decoding The World’s Second Largest Search Engine
Workshop #2
How to create the perfect UX portfolio
Workshop #3
7 tactics to convert your social audience to sales
Workshop #4
How to conduct an effective UX Audit
Leading UX at a startup – Essential lessons
1. Design for business outcomes
2. Make the customer the heart of the business
3. Stay focused on the right work
4. Fight opinions with data
5. Define and measure success
6. Stay lightweight and iterate
7. Design is a team sport
8. Tech is your best teacherEmpathy & Efficiency in experience design
Journey Mapping: Actions, Mindset and Emotions
— Jakob Nielsen of Nielsen Norman Group.16.00
Q&A, Panel Discussion
16:10
Conference Close
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