1 Day / 20 Great Speakers

6 Workshops

3XE UX – The User Experience Conference

Croke Park, Dublin | Thursday, 16th May 2019


We will be announcing more speakers in the coming weeks
Colman Walsh, Chairman 3XE UX

Conference Opening

Colman Walsh is the owner and founder of the UX Design Institute, a specialist provider of user experience training throughout Europe and North America.

Colman started working as a UX designer in San Francisco in 1999. Since then he has worked with blue-chip clients in New York, London and now Dublin.

His expertise runs across the entire spectrum of UX: from research and strategy to design and prototyping. A fun and engaging presenter, Colman is an accomplished trainer, facilitator and workshop moderator.

Gareth Dunlop, CEO & Founder of Fathom

Never be data driven. Why you need to get beyond the quant to understand the human stories.

– The term data-driven has become a mantra in the digital industry but falls short in building up the big picture of what matters to the customer

– Data is a means to an end – that end being knowing your customer – so we must be customer driven

– Gareth will share case studies from e-commerce, travel, B2B, lead-gen and public services showing how the data needs to be married real-life customer and user-interactions to unlock design challenges


Goran Peuc

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Goran Peuc, Director UX Design, SAP.com

The design gap is increasing

As we keep building increasingly better and better products, which are better designed than the last generation, the gap between non-designed products, and well-designed products keep increasing. This already has a huge impact in our society, and it will have an increasingly bigger effect as the time marches on. We need to have a conversation what to do about the enormous inequality stemming from the increase of the design gap.


Jono Alderson

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Jono Alderson, Special Ops @ Yoast

0.6 Seconds Is The New Slow

Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to get there fast, otherwise, your competitors might beat you to the finish line. Sound impossible? Web performance is no longer an art, but a science. Every site can load in under a second, and Jono has all of tips, tricks, tools and tactics you need to brief your teams, build your roadmaps, and take up the challenge.

Hold on tight, things are going to be fast.


Rachel O’Donnell

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Rachel O’Donnell, Director at The UX Studio

The relationship between UX & Marketing – Can opposites attract?

At the UX studio we believe marketing needs UX and UX needs marketing – Building a positive user experience is essential to boosting customer’s satisfaction and is the best way to differentiate your product in this competitive marketplace.

While marketers speak in terms of copy, conversions, funnels and brand tone. UX’ers speak in terms of hierarchy, purpose, emotion, experience. How do we weave these objectives into a process that works not just as individual teams but as a company with a common goal. On the day I will share with you a process we developed that is both focused on collaboration and flexible enough to not hinder creativity at the same time. Our process is my take and not one size fits all, but I hope it inspires you to come up something similar that works for you and your company.



Q&A, Panel Discussion



Coffee / Tea Break

Networking opportunities and a chance to meet with some of the sponsors as well as peers (and don’t forget your long-lost digital marketing friends that you seem to only meet and chat to online these days!)

Andrew Fulton, MD at Dawson Andrews

How to measure the value of UX in numbers

Andrew Fulton of Dawson Andrews unpacks an investors approach to UX investment. Using real case studies he will be unpacking the business case behind user experience investments, how they were measured, and the value they drove.

This talk is for internal management looking to drive business growth through investing in user experience. It will outline a framework and approach proven to achieve sign off on multi million euro budgets internally within organisations in Ireland, the UK and the US.



Kevin Moore , Deputy Head of SEO. Gustavo Pelogia, SEO Specialist & Client Lead. Robbie Deighan, PPC Specialist.

How to Manage your Google UX in 2019 & Beyond

This fast paced keynote talk incorporates some slick local SEO strategies to rank your business in the ‘Local Pack’ in 2019, followed up by insights on the much feared ‘No Click Search Results’ that makes every digital marketer shudder! We wrap the talk up neatly with the evolution of Voice Search from the early days of informational searches through to the latest transactional searches available through Google Actions & Amazon Skills.

Attendees will learn simple yet effective strategies to enhance your local SEO through Google My Business, understand the pros and cons of the ‘No Click Search Results’ and how this may impact your business, and finally, we highlight how Voice Search has progressed since 2016 and what eCommerce businesses can do to be ahead of the curve when it comes to transactional searches through voice.


Anna Potanina

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Anna Potanina, UX Consultant, Google

Test, Learn, Change: What You Need To Know About Mobile UX

Smartphones are now ten years old and they gave us superpowers: to get exactly what we want, instantly and effortlessly. How do you ensure your web experience meets your users expectations and your goals? UX design of course. Join Google as they share best practices for mobile web UX. This session will answer why we are all experiencing problems when we look into data, why we need to change our company culture in order to succeed on mobile, and what practical things your company can try.


Joe Doveton

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Joe Doveton, CEO at Binary Bear

Once Upon a Time…..Telling CRO & UX Data Stories

Getting senior buy-in for optimisation projects or more resource can be challenging. Too often CRO projects are considered to be on the periphery of digital marketing workflow, something “nice to have” not “mission-critical”. Moreover, data from UX research or test results don’t always flow uphill to senior decision makers. In this session, Joe Doveton shows how using data visualisation and storytelling techniques you can improve how you communicate test and customer data and help position your CRO success stories at the heart of your company’s digital marketing mix.


Graham Carroll

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Graham Carroll, Founder of Friday Agency

Building Trust into the Experience

Trust Issues – Living the User Experience Journey. I’ll be talking about the challenges many of us face in understanding and engaging in the UX Design process, and giving my insights and advice on ways to work through this to get results.

The 3 takeaways that I hope people will get are:

1. Trust in the UX process, and getting buy-in internally.

2. Engagement – you must use that trust to participate and engage.

3. Live the journey – UX isn’t a set and forget ‘job-done’ process. It’s a journey which needs constant care and optimisation.



Q&A, Panel Discussion







We want to ensure that you get the very most from your attendance at the 3XE, so we have included a number of practical workshops. During the presentations, you will find out “what’s possible” using digital technologies. During the afternoon, you have a range of workshops to choose from. These workshops are all designed to provide you with “how to” know-how. The facilitators will take you behind the hype and show you how to actually implement certain aspects of content and social media marketing. The workshops are designed to ensure that you take away a clear and practical understanding on how to put your new-found marketing knowledge to use. You can choose to attend 2 of these workshops from the options below. Of course, your colleagues may elect to attend different workshops and you can compare notes afterwards. Each workshop is 30 minutes long.
Workshop Details

Workshop #1


Danielle Clarke, SEO Specialist & Client Lead. Lorna Franklin, SEO Specialist

Decoding The World’s Second Largest Search Engine

Many people don’t think about Amazon as a search engine, let alone the biggest search engine for eCommerce, with 54% of the world’s product searches beginning on Amazon. Claiming one third of all online retail sales in the UK and over half in the US. With over 500 million products listed in Amazon’s catalog, search engine optimisation is no longer an option to succeed on Amazon. Our talk examines the differences between the mindsets of Google and Amazon, and how these core differences power two of the world’s most influential search engines.

Key Takeaways: Attendees will learn the key differences between Amazon and Google, and how this affects organic performance. In particular, we will highlight the key drivers of Amazon’s search engine and what sellers should focus on in order to succeed with Amazon SEO.

Workshop #2


Frank Gaine, Founder @ UX Switch

How to create the perfect UX portfolio

From ideation to delivery, Frank Gaine helps create compelling user experiences for products and services, ensuring that they are commercially effective and a delight to use. He has worked internationally at both agency and client side, for global brands as well as working with exciting start-ups and charities. In 2013 he co-founded UXswitch.com, a career platform for Designers which features a database of candidates, a unique visual job board and a top ranked career advice centre. Frank works at the award winning Irish design firm frontend.com and is also a trainer with the UX Design Institute.

Workshop #3


Greg Fry, Founder @ Content Plan

7 tactics to convert your social audience to sales

Greg Fry is an Internationally renowned Social Media trainer who delivers regular LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. In his workshop he will discuss the best social platforms to invest time and money in and how to improve your conversion optimization rate.

Workshop #4


Cameron Stewart, Founder @ Dawson Andrews

How to conduct an effective UX Audit

Every UX professional has an opinion on what design changes are going to deliver results. However having a vision and making it a reality are two very different skills. In this workshop Jordan and Cameron will take us on a masterclass on what it takes to create a credible case for UX change. In half an hour they will take two live cases on-stage and bring them through a UX Audit framework proven to achieve buy in at the highest level.

Martin Meier, UX/UI Designer @ Future Finance

Leading UX at a startup – Essential lessons

In Martin’s keynote, he will discuss the following:

1. Design for business outcomes

2. Make the customer the heart of the business

3. Stay focused on the right work

4. Fight opinions with data

5. Define and measure success

6. Stay lightweight and iterate

7. Design is a team sport

8. Tech is your best teacher


Ed Melvin

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Ed Melvin, Head of Strategy, Publicis

Empathy & Efficiency in experience design

As Head of Strategy in Publicis Dublin, Ed will speak about achieving the right balance between empathy and efficiency, in creating brand experiences for their clients. Exploring their design work for organisations such as Vhi Healthcare and Iarnród Éireann, Ed will outline how his team has met these challenges, in balancing the capabilities of technologies with the expectations of people. This talk covers branded chatbots, lost property processes, paediatric clinic visit design and the difference that pilot projects can make.


treasa flynn

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Treasa Flynn, Head of Design, Matrix Internet

Journey Mapping: Actions, Mindset and Emotions

Treasa believes the best products are designed when the end user is central to the decision making. Without research, questioning the status quo or asking what the end user’s actual requirements are, then it is unlikely that the end result will deliver successful results for our clients. Good design and frictionless user experience is a minimum requirement if an organisation is to flourish online in a challenging digital market place.

“A bad website is like a grumpy salesperson.”

— Jakob Nielsen of Nielsen Norman Group.

If a website is difficult to understand or use, it is the fault of the designer or company, not the user.



Q&A, Panel Discussion



Conference Close

Thanks for coming! Closing conference remarks by 3XE Chairperson, Colman Walsh.

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