Colman Walsh is the owner and founder of the UX Design Institute, a specialist provider of user experience training throughout Europe and North America.
Colman started working as a UX designer in San Francisco in 1999. Since then he has worked with blue-chip clients in New York, London and now Dublin.
His expertise runs across the entire spectrum of UX: from research and strategy to design and prototyping. A fun and engaging presenter, Colman is an accomplished trainer, facilitator and workshop moderator.
Never be data driven. Why you need to get beyond the quant to understand the human stories.
– The term data-driven has become a mantra in the digital industry but falls short in building up the big picture of what matters to the customer
– Data is a means to an end – that end being knowing your customer – so we must be customer driven
– Gareth will share case studies from e-commerce, travel, B2B, lead-gen and public services showing how the data needs to be married real-life customer and user-interactions to unlock design challenges
As we keep building increasingly better and better products, which are better designed than the last generation, the gap between non-designed products, and well-designed products keep increasing. This already has a huge impact in our society, and it will have an increasingly bigger effect as the time marches on. We need to have a conversation what to do about the enormous inequality stemming from the increase of the design gap.
Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to get there fast, otherwise, your competitors might beat you to the finish line. Sound impossible? Web performance is no longer an art, but a science. Every site can load in under a second, and Jono has all of tips, tricks, tools and tactics you need to brief your teams, build your roadmaps, and take up the challenge.
– The value of User Experience in Digital Marketing
– How great UX impacts SEO through increasing organic sharing and distribution
– How “landing page experience” is a key factor for ranking ads in Google AdWords
– How to avoid sacrificing your user experience to please Google’s search algorithm
– How a Good UX Creates Brand Advocates
– Striking a balance between digital marketing and UX
Q&A, Panel Discussion
Coffee / Tea Break
Networking opportunities and a chance to meet with some of the sponsors as well as peers (and don’t forget your long-lost digital marketing friends that you seem to only meet and chat to online these days!)
When investing in design, how do you know you are getting a return on your investment? Andrew Fulton of Dawson Andrews unpacks an approach to design that puts economics at the forefront. Well known for his no-bullshit approach, Andrew brings a commercial perspective to UX and unpacks how it can build tangible businesses value.
Kevin Moore , Deputy Head of SEO. Gustavo Pelogia, SEO Specialist & Client Lead. Robbie Deighan, PPC Specialist.
From Typin’ to Talkin’. Voice – The Next Internet Interface
This fast paced keynote talk incorporates some slick local SEO strategies to rank your business in the ‘Local Pack’ in 2019, followed up by insights on the much feared ‘No Click Search Results’ that makes every digital marketer shudder! We wrap the talk up neatly with the evolution of Voice Search from the early days of informational searches through to the latest transactional searches available through Google Actions & Amazon Skills.
Attendees will learn simple yet effective strategies to enhance your local SEO through Google My Business, understand the pros and cons of the ‘No Click Search Results’ and how this may impact your business, and finally, we highlight how Voice Search has progressed since 2016 and what eCommerce businesses can do to be ahead of the curve when it comes to transactional searches through voice.
Treasa believes the best products are designed when the end user is central to the decision making. Without research, questioning the status quo or asking what the end user’s actual requirements are, then it is unlikely that the end result will deliver successful results for our clients. Good design and frictionless user experience is a minimum requirement if an organisation is to flourish online in a challenging digital market place.
“A bad website is like a grumpy salesperson.”
— Jakob Nielsen of Nielsen Norman Group.
If a website is difficult to understand or use, it is the fault of the designer or company, not the user.
Getting senior buy-in for optimisation projects or more resource can be challenging. Too often CRO projects are considered to be on the periphery of digital marketing workflow, something “nice to have” not “mission-critical”. Moreover, data from UX research or test results don’t always flow uphill to senior decision makers. In this session, Joe Doveton shows how using data visualisation and storytelling techniques you can improve how you communicate test and customer data and help position your CRO success stories at the heart of your company’s digital marketing mix.
Trust Issues – Living the User Experience Journey. I’ll be talking about the challenges many of us face in understanding and engaging in the UX Design process, and giving my insights and advice on ways to work through this to get results.
The 3 takeaways that I hope people will get are:
1. Trust in the UX process, and getting buy-in internally.
2. Engagement – you must use that trust to participate and engage.
3. Live the journey – UX isn’t a set and forget ‘job-done’ process. It’s a journey which needs constant care and optimisation.
Q&A, Panel Discussion
We want to ensure that you get the very most from your attendance at the 3XE, so we have included a number of practical workshops. During the presentations, you will find out “what’s possible” using digital technologies. During the afternoon, you have a range of workshops to choose from. These workshops are all designed to provide you with “how to” know-how. The facilitators will take you behind the hype and show you how to actually implement certain aspects of content and social media marketing. The workshops are designed to ensure that you take away a clear and practical understanding on how to put your new-found marketing knowledge to use. You can choose to attend 2 of these workshops from the options below. Of course, your colleagues may elect to attend different workshops and you can compare notes afterwards. Each workshop is 30 minutes long.
Danielle Clarke, SEO Specialist & Client Lead. Lorna Franklin, SEO Specialist
Decoding The World’s Second Largest Search Engine
Many people don’t think about Amazon as a search engine, let alone the biggest search engine for eCommerce, with 54% of the world’s product searches beginning on Amazon. Claiming one third of all online retail sales in the UK and over half in the US. With over 500 million products listed in Amazon’s catalog, search engine optimisation is no longer an option to succeed on Amazon. Our talk examines the differences between the mindsets of Google and Amazon, and how these core differences power two of the world’s most influential search engines.
Key Takeaways: Attendees will learn the key differences between Amazon and Google, and how this affects organic performance. In particular, we will highlight the key drivers of Amazon’s search engine and what sellers should focus on in order to succeed with Amazon SEO.
Frank Gaine, Founder @ UX Switch
How to create the perfect UX portfolio
From ideation to delivery, Frank Gaine helps create compelling user experiences for products and services, ensuring that they are commercially effective and a delight to use. He has worked internationally at both agency and client side, for global brands as well as working with exciting start-ups and charities. In 2013 he co-founded UXswitch.com, a career platform for Designers which features a database of candidates, a unique visual job board and a top ranked career advice centre. Frank works at the award winning Irish design firm frontend.com and is also a trainer with the UX Design Institute.
In Martin’s keynote, he will discuss the following:
1. Design for business outcomes
2. Make the customer the heart of the business
3. Stay focused on the right work
4. Fight opinions with data
5. Define and measure success
6. Stay lightweight and iterate
7. Design is a team sport
8. Tech is your best teacher
To Be Announced
To Be Announced
Q&A, Panel Discussion
Thanks for coming! Closing conference remarks by 3XE Chairperson, Colman Walsh.