Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to get there fast, otherwise, your competitors might beat you to the finish line. Sound impossible? Web performance is no longer an art, but a science. Every site can load in under a second, and Jono has all of tips, tricks, tools and tactics you need to brief your teams, build your roadmaps, and take up the challenge.
As we keep building increasingly better and better products, which are better designed than the last generation, the gap between non-designed products, and well-designed products keep increasing. This already has a huge impact in our society, and it will have an increasingly bigger effect as the time marches on. We need to have a conversation what to do about the enormous inequality stemming from the increase of the design gap.
Q&A, Panel Discussion
Coffee / Tea Break
Networking opportunities and a chance to meet with some of the sponsors as well as peers (and don’t forget your long-lost digital marketing friends that you seem to only meet and chat to online these days!)
getting senior buy-in for optimisation projects or more resource can be challenging. Too often CRO projects are considered to be on the periphery of digital marketing workflow, something “nice to have” not “mission-critical”. Moreover, data from UX research or test results don’t always flow uphill to senior decision makers. In this session, Joe Doveton shows how using data visualisation and storytelling techniques you can improve how you communicate test and customer data and help position your CRO success stories at the heart of your company’s digital marketing mix.
We want to ensure that you get the very most from your attendance at the 3XE, so we have included a number of practical workshops. During the presentations, you will find out “what’s possible” using digital technologies. During the afternoon, you have a range of workshops to choose from. These workshops are all designed to provide you with “how to” know-how. The facilitators will take you behind the hype and show you how to actually implement certain aspects of content and social media marketing. The workshops are designed to ensure that you take away a clear and practical understanding on how to put your new-found marketing knowledge to use. You can choose to attend 2 of these workshops from the options below. Of course, your colleagues may elect to attend different workshops and you can compare notes afterwards. Each workshop is 30 minutes long.