Martin is UX and UI Design Lead at the Fintech startup Future Finance. He is dedicated to a UX design process that puts UK students in need of financing centre stage. Taking care of continuous UX and UI activities for those ambitious Digital Natives is his top priority. This work spans from User Research to Ideation, Prototyping, UI Design and finally User Validation. Almost 10 years in the digital design industry has taught him a broad skill set to fulfill real user needs, while weaving in Marketing and Business requirements. Before joining Future Finance, he worked as Senior UX Designer for Paddy Power Betfair. In his home country Germany, Martin spent 7 years in a digital agency. First as a UI designer and two years later as the Design Team Lead. With an academic background in Media Engineering, Martin is passionate about applying engineering methods to product design. No surprise, he is a big fan of a methodical and user-centered design process. His speaker engagements have included Irish and
German digital conferences, as well as his hometown university in Nuremberg.