The Times Conquers Croke Park


We are delighted to welcome the Head of Digital of The Times Newspaper Group to 3XE conference on May 17, Croke Park.

Ben Whitelaw, who is at the forefront of building digital community, will be speaking on the theme of “Creating Scarcity and Habit in a World of Abundance and Chaos”.

People thought The Times was mad when it eschewed breaking news and move to an ‘edition publishing model’ during the redesign of its website and smartphone last year. But the decision is paying off with a 30% increase in users and more pages consumed per visit than a year ago. Ben will talk about how it came about, why it’s been good for readers and what was learnt along the way.

Previously, Ben worked for the Guardian’s Professional Networks, writing about health, social care and social media in the public sector. He also, co-founded the media careers site Wannabe Hacks in 2010 whilst studying for a Masters in Newspaper Journalism from City University in London.

Join Ben Whitelaw and many other world class digital marketing experts at the next 3XE Conference on May 17th, Croke Park, Dublin. For further information please visit