COPENHAGEN

2 days / 15 talks
Awesome and great blog

January 25-27

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It’s official! Ireland’s foremost satirist, social media legend and one half of the Rubberbandits – Blindboy Boatclub will be appearing for an hour long masterclass session at 3XE Social & Content on 11th May in Croke Park, Dublin.

From calling Holy Communion “haunted bread” on The Late Late Show to extolling the virtues of getting wrecked on bags of glue, the Rubberbandits have been arguably the most subversive and original comedy act to come out of the Emerald Isle in the past decade.

Given that Horse Outside, the video that launched the Rubberbandits, has over 17 million views on YouTube – Blindboy’s keynote is guaranteed to appeal to a wide audience of digital marketers, content managers and social media enthusiasts. And it sure to be HILARIOUS too.  Who knows what will happen…

Join Blindboy Boatclub at the single most important social media and content marketing event of 2018 for digital marketers, entrepreneurs and business owners – 3XE Social & Content conference.

 

Get involved at the great price  www.3xedigital.com/register

 

 

 


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Two weeks ago, over 600 people packed into Croke Park to hear some of the best international and domestic leading lights in digital marketing at 3XE Conversion.

Even though you weren’t able to attend the conference, you don’t have to feel like you missed out completely. Here are our three golden nuggets to help you grow your business online.

 

Booking.comPersonalisation and Experimentation

  • Product Loves Data.
  • Address personalisation.
  • Test and retest EVERYTHING.

Why should you do A/B Testing?

  • All of us are wrong most of the time.
  • We want what we do to be profitable.
  • We want customer sentiment to drive product development.
  • We want decisions to be based on fact.

Why shouldn’t you be testing?

  • You don’t have enough traffic.
  • You don’t know what success looks like (no success metrics).
  • You like being ‘the expert’.

PinterestDriving Online Conversion Through Visual Discovery

“It’s all about me and my interests.”

  • Pinterest is the most popular platform for finding and shopping products.
  • 200 million+ people globally use Pinterest every month.
  • +40% growth year on year.
  • +50% male Pinners growth.
  • 600k monthly Pinners in Ireland.
  • 44% of Irish Pinners are Millennials.
  • 93% of Pinners use Pinterest to plan for things they want to buy.
  • 87% of Pinners purchased something because of Pinterest.
  • Pins are ideas – make sure all of your creative is… Helpful. Beautiful. Actionable.

GoogleHow to get started with mUX improvement. Data & stories from 400+ engagements.

  • 50% of smartphone users said if they were unhappy with their experience on a mobile site or an app, they would be less likely to buy products or services from that company in the future.
  • Be ready for user experience (UX) – mobile site improvement is a priority. Use analytics and A/B test recommendations.
  • Calculate the opportunity from small improvements. Increasing the mobile conversion rate by only 5% (from 2.6% to 2.73%) can potentially bring $2.7M additional annualized revenue.
  • Make payments easier and faster online with Google Pay – Reducing 120+ taps to a 2-click checkout online.
  • Help users checkout faster with Autofill. In recent experiments, Autofill drives up to 25% more form submissions on Android (Chrome Research). Can store email, name, phone, credit card and address.
  • Implement address autocomplete. When the user selects an address from the list of suggestions, your application can then populate the correct fields of the address entry form.

 

>> Video from presentations from 3XE Conversion are underway and we will email all the details next week – make sure you subscribe! <<

 

We’re still confirming some of our line-up for the 3XE Social Media & Content Marketing Conference on 11th May, Croke Park, Dublin, but I couldn’t wait to share our first wave of speakers with you. For more details please visit: www.3xedigital.com/schedule


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Bastian Grimm is the CEO and Director Organic Search at Peak Ace, where he oversees SEO as well as Performance Content Marketing.

Bastian who enjoys travelling and meeting new people, had started his career with software deployment. Having more than 15 years of experience in online marketing, Bastian still enjoys all the aspects of technical digital marketing.

Today he is a renowned digital expert for large scale international SEO, handling sites with 1 million+ pages in highly competitive industries.

Peak Ace is an international Performance Marketing agency based in Berlin, Germany. An award winning company, Peak Ace gives a strong focus on “all things search”, serving customers in more than 20 different languages. Bastian shares ‘With more than 90 employees, we implement native speaker level campaigns in these different languages and we are among the fastest-growing technology companies in Germany.’

On 8th February, at the 3XE Digital Conversion Conference, Bastian Grimm will be telling us about the fast changing Google Search. Naming his discussion topic ‘OK Google, what’s next? Getting control over the unexpected!’, Bastian will cover the most important features of Google search. As Google is getting smarter, he’ll also talk about the impact of new technologies on user behaviour and best ways to marry your efforts with CRO and great User Experience.

On our recent conversation with Bastian Grimm, we learnt more about him, his interesting work and his participation with 3XE Digital:

3XE Digital: Tell us about your journey in the digital world and one thing that inspired you here.

Bastian: I started in software deployment back in the day and ended up online in 1999. I was building websites at the time and at some point, got pretty annoyed about not having any visitors on those. Which was kind of my first touch point with search and actually SEO as well. I worked as an affiliate, moved in-house (amongst other things I was working for a company called Jamba / Jamster which sold mobile phone ringtones at the time; good old times!), went freelance again and now I’m heading Peak Ace AG.

3XE Digital: What will you be speaking about at 3XE?

Bastian: I’ll be touching on how search and user experience are coming more and more together as Google is getting better and better in understanding what users expect and really want. I think to create successful businesses, therefore a long lasting online business is critical. Of course CRO plays a major part in building successful businesses and their monetization strategies, so this will be the core of my talk. I’ll speak on how to integrate these practices and make it most beneficial for all parties involved.

3XE Digital: What are the 3 takeaways that you think delegates will get from your presentation on Google Search?

Bastian: The three major areas I’ll be talking about are: Convenience, Instant and Familiarity. I’ll be showing why they are relevant, how to utilize them and what they mean to your day-to-day CRO work.

3XE Digital: Which websites and people influence you on a day to day basis?

Bastian: I think it’s really hard and actually would be unfair to just pick one; I think in jobs like ours (in general, with any marketing role) it’s essential to have a trusted network. You need like-minded peers to bounce ideas or to just quickly “sense check” some of the things and thoughts that come along. Conferences such as 3XE Digital are actually a great tool to build and extent exactly this – so for me networking at events is absolutely key.

3XE Digital: How was year 2017 for you? What are your plans for this year?

Bastian: Pretty crazy to be honest – but that’s probably true for previous years as well. We almost doubled in staff again, got various awards and will now be adding just another office location in Berlin. So, it’s really going very well and we’re super happy and thankful for our clients and their trust in our work, which allows us to grow and develop further.

 

Don’t miss the opportunity of enriching your organic search knowledge, shared by Bastian Grimm at 3XE Digital Conversion Conference on 8th Feb 2018 in Croke Park, Dublin.

Find the Conference details here – Conversion Conference Schedule

 

If you’re yet to buy the conference tickets, click here…

 


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Last month, over 600 people packed into Croke Park to hear some of the best international and domestic leading lights in digital marketing at 3XE Search. And for those of you who weren’t able to attend the conference, here are our three golden nuggets to help you grow your business online.


 

MicrosoftVoice technology empowering everyone to do more

  • By 2020, 50% of search will come from voice.
  • Voice search queries are 3X more likely to be local.
  • Cortana and Bot momentum, arising business opportunities at lower cost – 145M monthly active Cortana users. 3x Increase of 45K to 130K developers in 8 months. >17B # of questions consumers have asked Cortana.

 

Wolfgang DigitalCustomer behaviour is evolving:

  • Keep the visitors engaged on your site for + 35 seconds and realise a 10% Conversion Rate improvement (but don’t keep them waiting).
  • Google Analytics doesn’t track cross device conversions. “90% of people move between devices to accomplish a goal” according to Google Research. Don’t be surprised if you don’t see high numbers from social media advertising.
  • The (surprising) power of Pinterest – promoted Pins helped Tesco and other big brands to get more high-quality traffic.

 

ZATO PPCCan Small Medium Business (SMB) Pay-per-Click (PPC) really work?? Or are we destined to be outbid and out-budgeted by the big brands?

  • The slower the getaway car, the more important a good head start. As a start off point pick a great Search campaign structure.
  • Where money is lacking, skill must abound. Start Remarketing immediately.
  • Don’t be a Google rep – use and analyse your own data. Google rep looks for 5 minutes at account you’ve run for 3 years and tells you the solution is to raise your mobile bid ads.

 

We’re still confirming some of our line-up for 3XE Conversion, but we couldn’t wait to share our first wave of speakers with you. For more details please visit: www.3xedigital.com/dublin-feb-2018

 


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When we talk about search marketing, we often talk in terms of Google’s methods. Google currently takes 90% of the search market, and is one of the most popular websites in Ireland and UK.

This means that the majority of your customers will be regular Google users, and most of the visitors to your site will find you through their search facilities. To put this in perspective – Google now processes over 63,000 search queries every second on average, which translates to over 5,5 billion searches per day and 2 trillion searches per year worldwide.

Anyone doing business online knows how vital it is for people to be able to find your specific website in the never-ending cluster of information. 3XE Digital has done some number crunching and here are the staggering results: 9 out of 10 potential customers won’t go further than the first page on Google. Furthermore search marketing can:

  •     Increase and enhance your brand awareness.
  •     Sell products, services or content online.
  •     Generate online leads and increase sales.
  •     Provide informational and educational content.

This is why search marketing is THE crucial element of any marketing and business development strategy, and this is why you absolutely cannot miss the Google workshop at 3XE Search, October 19th, Croke Park, Dublin.

Valentyn Pylypchuk, Webmaster Outreach Strategist of Google is a search quality expert and he will be conducting an in-depth investigation of search fundamentals, in order to give you the key information and knowledge on improve your results and gaining greater exposure. Traffic is good, quality traffic is better – improve your leads and convert them to sales!

Limited number of tickets are still available. Book yours today at www.3xedigital.com/register


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We are delighted to welcome the Head of Digital of The Times Newspaper Group to 3XE conference on May 17, Croke Park.

Ben Whitelaw, who is at the forefront of building digital community, will be speaking on the theme of “Creating Scarcity and Habit in a World of Abundance and Chaos”.

People thought The Times was mad when it eschewed breaking news and move to an ‘edition publishing model’ during the redesign of its website and smartphone last year. But the decision is paying off with a 30% increase in users and more pages consumed per visit than a year ago. Ben will talk about how it came about, why it’s been good for readers and what was learnt along the way.

Previously, Ben worked for the Guardian’s Professional Networks, writing about health, social care and social media in the public sector. He also, co-founded the media careers site Wannabe Hacks in 2010 whilst studying for a Masters in Newspaper Journalism from City University in London.

Join Ben Whitelaw and many other world class digital marketing experts at the next 3XE Conference on May 17th, Croke Park, Dublin. For further information please visit www.3xedigital.com/dublin-may-2017