COPENHAGEN

2 days / 15 talks
Awesome and great blog

January 25-27
Frederique-Hugonnet.jpg
Conversion

Pinterest & 3XE

Despite the increasing popularity, Pinterest is still a bit of a mystery for a lot of marketeers. To conquer the unknown 3XE Digital is proud to welcome Frederique Hugonnet, Partnership Manager for Ireland at Pinterest to 3XE Conversion speaker panel.

  • Pinterest market value is $11 Billion+ with over 200 million of Monthly Active Users.
  • There are over 75 billion ideas on Pinterest, and 87% of Pinners have purchased a product because of Pinterest.
  • Over 5% of all referral traffic to websites comes from Pinterest.

Focusing on ‘Driving Online Conversion Through Visual Discovery at Pinterest’, Frederique will guide you through case studies and examples of how and when to best use imagery in your marketing mix and why Pinterest is fast becoming the platform of choice for smart marketers.

3XE Conversion takes place on 8th February 2018, at Croke Park, Dublin. Meet conversion specialists from: Google, Facebook, Booking.com, Wolfgang Digital, AWA digital, Arekibo, AdWorld and many more!

For full agenda, please visit: https://3xedigital.com/dublin-feb-2018/

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Content Marketingdigital marketingmarketing analytics

Can a robot write your advertising copy?

3XE Conversion keynote says YES! Here’s how:

In 2016 a world first for AI writing occurred at the Rio Olympics. The Washington Post covered 300 events using Heliograf, their in-house AI software. These robot-generated articles were published alongside ones written by humans.

Crucially, no-one spotted the difference. The paper now regularly uses Heliograf for sports reports like the one below and the same software is used under license by news organisations around the world.

For several years now, AI has been a hot new target for ambitious venture capital funds and there are some serious contestants available on the market:

Quill platform is smart enough to understand the user’s intent, pick out what’s interesting and develop an understanding of the story to be told. Feed it some structured data and Quill will transform it into a written narrative with a tone and style that reads as if a living person had sat down and tapped it out on a keyboard.

Phrasee specialises in writing email subject lines. Its technology is so advanced it captures the brand voice with uncanny accuracy and can even include emojis, emotions, colloquialisms, and alliteration.

Indix, which will optimise assortment for ecommerce website, improve their product pages and refine ad targets – to fill audience profile gaps and get the right products to the right people.

What do these tools mean for the future of writers/ bloggers / marketers? Join Mel Henson, Head of Creative at AWA digital and find out for yourself at 3XE Conversion, 8th Feb, Croke Park, Dublin

https://3xedigital.com/dublin-feb-2018

 

 

 

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golden-nuggets-3XE-Search.jpg
Conversiondigital marketingLead Generation

Three Golden Nuggets of 3XE Search

Last month, over 600 people packed into Croke Park to hear some of the best international and domestic leading lights in digital marketing at 3XE Search. And for those of you who weren’t able to attend the conference, here are our three golden nuggets to help you grow your business online.

 

Microsoft – Voice technology empowering everyone to do more

  • By 2020, 50% of search will come from voice.
  • Voice search queries are 3X more likely to be local.
  • Cortana and Bot momentum, arising business opportunities at lower cost – 145M monthly active Cortana users. 3x Increase of 45K to 130K developers in 8 months. >17B # of questions consumers have asked Cortana.

 

Wolfgang Digital – Customer behaviour is evolving:

  • Keep the visitors engaged on your site for + 35 seconds and realise a 10% Conversion Rate improvement (but don’t keep them waiting).
  • Google Analytics doesn’t track cross device conversions. “90% of people move between devices to accomplish a goal” according to Google Research. Don’t be surprised if you don’t see high numbers from social media advertising.
  • The (surprising) power of Pinterest – promoted Pins helped Tesco and other big brands to get more high-quality traffic.

 

ZATO PPC – Can Small Medium Business (SMB) Pay-per-Click (PPC) really work?? Or are we destined to be outbid and out-budgeted by the big brands?

  • The slower the getaway car, the more important a good head start. As a start off point pick a great Search campaign structure.
  • Where money is lacking, skill must abound. Start Remarketing immediately.
  • Don’t be a Google rep – use and analyse your own data. Google rep looks for 5 minutes at account you’ve run for 3 years and tells you the solution is to raise your mobile bid ads.

 

We’re still confirming some of our line-up for 3XE Conversion, but we couldn’t wait to share our first wave of speakers with you. For more details please visit: www.3xedigital.com/dublin-feb-2018

 

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