Head of Digital Strategy & Transformation at Met Office, UK

Simon Swan

Simon is a senior digital marketing professional responsible for building strategies and leading the digital transformation of organisations. He has a clear and deep understanding of multi channel digital marketing, combined with a recognised commercial strategic approach.

Some of the things that Simon has been spearheading, include

► He created the digital marketing strategy creating a digital knowledge centre for UK’s Met Office digital channels, delivering a 30% growth in visit traffic through a combination of acquisition tactics focused on SEO, Content, Social and Syndication

► Grew market share from 17% to 30% (Source: Hitwise, 2016)

► Launched an advertising and sponsorship strategy from £0 to in excess of £1.3mn through content sponsorship, real time bidding and business development partnerships attracting RAC, AA, Land Rover, Avis partnerships

► Developed a social media strategy which grew followers from 0 to >1 million and growing engagement metrics across Facebook, Twitter, YouTube, LinkedIN & Instagram