Research and Managing Director at iReach

Oisin Byrne

Oisin has held a number of senior Sales and Marketing management roles with some of the worlds leading blue chips.

This includes Reuters, Kindle and as well as positions as Divisional Director of Computer Associates and Country Manager of IBM Ireland Software Business. He was also General Manager of Gartner in Ireland, a global leader in Research and Market Intelligence services.

As with any advertising campaign, if it’s not measured it can’t be managed. It’s not captured in brand tracking, so what metrics should we be looking at? Oisin Byrne from iReach Insights, a leading independent and full research agency will share results from a recent case study where GroupM challenged iReach Insights to develop a cost effective research model to measure, in real-time the effectiveness of a Digital Content campaign running on He will run through the research methodology, share campaign results and outline how to maximize effectiveness.

He has advised clients including the Irish Government, EU bodies, Plc companies, and international NGOs.



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