Shyam Dattani is a strategic expert who subscribes to the new school of digital marketing. He has found effective SEO entails creating a integrated user experience driven by content “It’s no longer Search Engine Optimisation as we knew it, long gone are the days of keyword stuffing and anchor text over-manipulation” Shyam’s background in Economics and obsession with statistics make him a big believer in Data driven search marketing. He has an in depth understanding of SEO, content and digital gained from experience managing multiple blue chip client accounts including American Express, Arla, AXA and others.
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