Happiest when planning media and implementing cross-channel campaigns, Paul is co-founder and performance marketing director of Imperic Media. Paul specialises in paid media strategy and helps Irish and global businesses move away from silo-ed, isolated marketing activities and move towards integrated, performance marketing campaigns.
Presentation Topic at 3XE Search Conference | October 18th, 2018
Search Kit: Implement These Tactics Right Away
An uber practical guide to making a difference in your Google Ads campaigns straight away.
●Learn how to leverage your brand to support generic keywords
●Why putting your most valuable keywords into negative keyword lists can improve performance
●Use remarketing to sneak in the backdoor of valuable searches