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Associate Director of Services, Search at Hanapin Marketing

Matthew Umbro

Matthew has been in the PPC industry since 2007, working and collaborating with clients across several industries to attain better ROIs, improved lead generation and increased brand awareness.


Matthew writes monthly articles for Search Engine Land, Marketing Land and Search Engine Journal while also hosting PPCChat (#PPCChat), a weekly Twitter chat where industry specialists discuss various PPC topics. Every Tuesday Matthew and guests discuss a new topic from fundamentals and metrics to theory and the future of PPC.

Matthews Specialties Include:
• Paid Search Management
• Google AdWords
• Bing Ads
• Facebook Advertising
• LinkedIn Advertising



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