Social Media & Content Marketing Conference

1 day / 12 great talks

18 speakers / 5 workshops

Croke Park, Dublin, May 11th 2016
Head of Digital Marketing & Innovation at AIB & EBS

Mark Brennan

Mark is an award winning digital marketeer with over 10 years’ industry experience. Mark has previously worked in Tribal DDB London, one of the largest and most award-winning digital agencies in the world.

During his time with them, Mark worked on some of the most innovative, effective campaigns for global clients including Diageo, Volkswagen and Hertz. More recently Mark established the Dublin arm of Tribal DDB which in a short space of time has become one of the leading Digital agencies in Ireland. Mark spent the last two years digitalising the Guinness Storehouse in Dublin

Mark is currently leading the digital marketing and innovation team at AIB, transforming how the financial sector use digital communications to best serve their customers by delivering world class digital for the AIB & EBS brands while also creating Ireland’s most digitally capable marketing function.

He is a passionate digital marketer who has developed the Digital Strategy for brands like AIB, Guinness & Volkswagen but also crucially he have delivered exceptionally crafted, truly innovative and most of all effective marketing communication campaigns off the back of these strategies.

Mark has a Masters in Advertising and over 10 years digital marketing experience encompassing the end to end process of producing work across Digital Advertising, Social Media, Content, Marketing Technology, Digital Signage, SEO & PPC, eCRM, APP Development, eCommerce, Website Development & Marketing Automation.

Mark has experience across a wide range of sectors & markets, using the extensive knowledge gained from working agency side in the UK for some of the biggest agencies in the world on some of the best brands.



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“How AIB are using Social Media to rehabilitate the AIB brand“

In this presentation Mark will be sharing how we at AIB are using Social Media to rehabilitate the AIB:


Social media to all of our activities across the business not just marketing.


All the opportunities social media offer to maximise the impact for the AIB brand and business.

Tips & Tricks

He will share some practical tips and tricks he uses to maximise the effectiveness of their work.