Marcus Tober, the founder of Searchmetrics and well known in SEO circles as an innovative thinker, has also founded Ecards and More, one of the largest German online greeting card companies. When Marcus sold a majority share of the company in 2008 to Rocket Internet, it had as many as 180,000 unique visitors per day and generated up to 30 million impressions—results driven primarily by SEO.
Marcus has been one of the leading minds in search engine optimisation for over a decade. In 2005, he founded his first SEO company, which became Searchmetrics in 2007, and rapidly evolved the company to become a market leader in search analytics software.
As CTO and founder, Marcus has continued to drive the ongoing improvement and development of search metrics software just this year was named “European Search Personality of the Year” at the European Search Awards.
A self-described Big Data and stats geek, Marcus is frequently asked to comment on trends in the industry such as ever-changing google algorithms. Marcus’s focus is on software development and new technology.
Presentation Topic at 3XE Search Conference | October 18th, 2018
When they go big, we go better: A New Take on Understanding Google Rankings
When Searchmetrics introduced its Ranking Factors studies, marketers gained key insights into what elements and strategies help them rank highest on Google. Those who heeded the data became big winners as they combined new understandings of the data with successful online strategies. Now it’s become cool for virtually every SEO company to have its own ranking factors studies.
In this presentation, Marcus Tober will show you why marketers now require actionable data that uncovers what is really important for Google if they want to win dollars and eyeballs against industry giants such as Amazon and Apple.