Marcus has been one of the leading minds in search engine optimisation for over a decade. In 2005, he founded his first SEO company, which became Searchmetrics in 2007, and rapidly evolved the company to become a market leader in search analytics software. As CTO and founder, Marcus has continued to drive the ongoing improvement and development of search metrics software just this year was named “European Search Personality of the Year” at the European Search Awards. A self-described Big Data and stats geek, Marcus is frequently asked to comment on trends in the industry such as ever-changing google algorithms. Marcus’s focus is on software development and new technology. In this presentation, Marcus Tober will show you why marketers now require actionable data that uncovers what is really important for Google if they want to win dollars and eyeballs against industry giants such as Amazon and Apple.Marcus Tober
When they go big, we go better: A New Take on Understanding Google Rankings