Last year, Jonny joined BBDO Europe to maximise marketing innovation across the network and also leads the BBDO relationships with media and technology partners Globally.
Working across a wide range of BBDO clients, Jonny helps to answer varying business challenges drawing on specialist experience and teams in customer experience, editorial and content strategy, analytics and data, new technology development and digital production to help meet individual client objectives.
When not busy with the day job, Jonny speaks at industry events, writes for industry press and mentors a number of start-ups and start-up communities.
Jonny will discuss the new era of digital technology shining a light on successful campaigns which seek to utilise dimensions generally considered to have a negative effect on marketing programs. Jonny will also discuss the latest trends in content marketing globally the exciting opportunists available to up and coming marketers.
Jonny believes innovation isn’t always about doing something new, but often making something better.