John has been on both sides of the client-agency relationship over the past eight years. At Finch, John talks with enterprise businesses on the best way to remove the complexity of paid search campaigns which is automation! Not only does automation free up resources to focus on strategic execution and other areas of the business it actually increases revenue.
Finch is a marketing technology platform that automates, simplifies, and optimises our client’s key business objectives—turning the complexity of paid media into their competitive advantage. We manage £300 million in Google Ads alone and our average client monthly ad spends ranges from £7.5k – £300k. Finch is a Bing Elite Partner and a Google Premier Partner. We have been recognized as best in class within the Google Premier Partner Awards for “Best Shopping Performance“ in EMEA 2017 and “Best Search Innovation“ in North America.
Topic of Keynote
“How to close the technology gap between you and the tech giants“
The global players on the sell side of clicks like Google and Facebook have a huge advantage compared to the buy side when it comes to data and technology. This is why we are rapidly exploring AI and ML technologies in online advertising.
The amount of information around each click we buy is exploding and the technologies of the past are simply not enough to handle this.