Founder and AdWords & Conversion Rate Optimizer at ADworld Experience

Gianpaolo Lorusso

Gianpaolo’s personal motto is: “Success is not easy money, but being proud of what you do“. And he would also add that this is why he will probably never get rich (or not that rich as he would like)!

He was one of the first Italian web professionals who got involved in Search Engine Marketing in late nineties. He contributes to several PPC industry specialized blogs and speaks regularly in international web marketing events.

In 2012 he created ADworld Experience (, which now is the largest PPC-cases-only event in the world. He is now actively working as AdWords & Conversion Rate Optimizer freelance professional for several important companies and Non Profit organizations. His last project is, an AdWords performance monitoring tool available in free beta.