Fergal is a Search Director at Core, where he has worked for over 4 years, since joining from UK network counterparts, Starcom Mediavest in London. He began his career with Digino Marketing, now known as the full services agency called Maverick International. Since then, Fergal has worked across a variety of brands having worked in UK agencies before eventually returning to Ireland & continuing his career with Starcom, part of Core, in Dublin.
Since joining Core, Fergal has been awarded silver for Rising Star in the Media Awards, while the team he leads has over the years picked up many accolades, including winning Best PPC Campaign in the European Search Awards 2017. His client experience is extensive, working across all sectors from retail, including SuperValu & Centra (Musgrave Group), to the financial sector, working across the AIB Group portfolio as well as the gambling/gaming verticals, working on the National Lottery campaign; a campaign which was the winner in the category ‘Best Use of Search- Gaming’ in the European Search Awards 2017.