3XE Search - October 23 - Dublin
3XE Search - October 23 - Dublin
He has run marketing B2B and B2C campaigns for agencies, restaurants, publishing companies and non-profits. David loves helping to build meaningful companies that have a positive impact on the world.
• Developed and presented proposal to marketing and product leadership to align marketing and product teams and better support growth of user acquisition for freemium products
• Created strategy for implementing viral loops to increase referral signups from existing user base
• Point of contact for global user acquisition and advised on acquisition plays in Brazil, LATAM, EMEA, and DACH
• Developed content cluster that ranks on page 1 of SERPs for high intent and longtail keywords which saw average of 114% growth m/m in organic traffic (strategy now implemented across all content teams)
• Collaborated with HubSpot Academy, sales leadership, and Coursera to create a new sales course that received 4.6/5 rating from Coursera beta testers
• Tested concept of free tools to generate top of the funnel interest in freemium sales software
Other involvements:
• Active in Diversity & Inclusion efforts with People of Color at HubSpot (POCaH) ERG
• Coordinated and successfully launched POCaH mentorship program and handed-off to People Ops
• Involved in non-profit partnerships for youth mentorship and entrepreneurship
