Anu has been working in digital marketing for over 10 years, on both agency and client side. She initially dabbled in SEO but due to her love of Excel moved to Paid Search with her speciality being profitably managing huge multiple multi lingual/global accounts. She has achieved this by being proficient in several tech tools including Google AdWords, Bing Advertising, Marin, Kenshoo, AdWords Scripts, Google Analytics, DoubleClick etc.
In 2017, Anu decided to set up MindSwan – so that as Director she could use her 10 years experience of keeping her eye on the pulse of and talking about the evolution of the industry to deliver bespoke solutions to show you which PPC & other Paid Media channels may be the best option for your problems. She has already worked with the likes of DanDan Digital and global media agency OMD.