1 Day / 20 Great Speakers
6 Workshops

Croke Park, Dublin. Friday, 11th May, 2018

Social Media & Content Marketing Conference


Agenda for the 3XE Digital’s Social Media & Content Marketing Conference on 11th May in Dublin, Ireland. As promised, we have created the agenda to include plenty of networking opportunities.

>> Subject to change <<


Anthony Quigley

Conference Opening

Your chairman for the conference, Anthony Quigley, will open the conference and introduce the agenda and topics for the day.



Ian Cleary, Founder of RazorSocial

Demystifying the Technical Side of Social Media

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative.

There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts. And even if you have someone on your team dealing with the “technical stuff” you still need to understand everything what’s going on under the hood.

In this presentation, Ian will go through a list of technical aspects of social media you are bound to come across with and give you the knowledge you need to tackle them more confidently.



Gregory Owens

Gregory Owens, Head of Large Client Sales EMEA at Twitter

Twitter Marketing for Business: Tips, Tools, and Strategy

Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand.

In this great presentation Greg will provide you insights on how you may grow a real following and how to engage with your target audience in your social media and content marketing campaigns.




Lilach Bullock, Founder of Lilach Bullock Limited

Running a Successful Online Business

Social Media Superstar, Content Marketing Hotshot, Scalability Genius and much more…

Lilach Bullock is one of the best-known names in the world of social media and online lead generation. If you are looking for the social media and content marketing skills to get ahead and stay ahead with your online business then this presentation is for you.




Alan Coleman, CEO at Wolfgang Digital

Grab People’s Attention with Social Media

You may have already heard Wolfgang Digital identify your attention as the most valuable commodity in the world today. Companies like Google are creating online services such as Google Shopping and Google Flights to keep you within their SERPs or on their platforms. Facebook is trying to do the very same thing, providing advertising methods like Canvas to keep you on their platform longer and to enjoy an enriched experience with them.

In this talk Alan will detail the battles of the social media giants, the main contenders to threaten the digital media duopoly and he will reveal a Wolfgang digital marketing invention guaranteed to supercharge your social media and content marketing campaigns in 2018 and beyond.



Tady Walsh, UX Development Lead at Arekibo

Tady Walsh, UX Development Lead at Arekibo

Nothing worse than a bad KISSer

Social media strategies are based around short term engagement, aiming for the viral and hoping for long tail returns. Examining exactly how we engage with users in a social media environment, Tady will take you through some of the pitfalls of targeting short term returns and how to reassess our approach.

Tady will show the common mistakes and helps you see from a customer’s perspectives how and why these strategies don’t always succeed. Keeping it Sweet and Simple (KISS) doesn’t need to be hard.




Facebook keynote to be announced…

The Future of Marketing is Traditional and Visual

In order for marketers to catch the wave of technology that enables personalisation and consumer curation, there needs to be a reminder of the roots of marketing. And in our attention economy, marketers need to be video first in order to generate impact.




Coffee / Tea Break

Networking opportunities and a chance to meet with some of the sponsors as well as peers (and don’t forget your long-lost digital marketing friends that you seem to only meet and chat to online these days!)


David Ly Khim

David Ly Khim, Growth & User Acquisition at HubSpot

Topics Over Keywords: A New Age of SEO and Content Strategy

In this presentation David will cover and equip you with tools on how to get your website break organic traffic plateau and continue its growth.

He will also, discuss how a more organised site structure will help your content strategy in the long-term as you continue creating more content and will remind you to map each piece of content to business growth.



Jamie White
Cian Corbett

Jamie White, Founder and Cian Corbett, Managing Director at Leading Social

Content is King but Context is Queen and She Rules the Roost!

The beauty in social media marketing is that you can see results as they come in, learn from them and then refine what you’re doing in real time. You can constantly learn and improve.

In this talk Jamie and Cian will share their insights on results driven social media marketing through five areas of service: Strategy, Content, Community Management, Advertising and Influencer Endorsements.

Leading Social


Antonio Santos

Antonio Santos, Social Media Business Evangelist at Atos

How I use Hootsuite Effectively as a Social Media Management Tool

Hootsuite has become a popular choice for Social Media Managers, Community Managers, and anyone who is responsible for managing their company’s social media marketing.

In this presentation Antonio will demonstrate how easy it is to manage multiple social network streams and accounts in one place, saving time with scheduling, reducing re-work by using drafts and curating new content with “suggestions“.



Ed Giansante

Ed Giansante, Global Community Manager at Dropbox

How Personalising the Customer Experience Can Strengthen Your Sales

With the web and social media’s ever-growing presence, your customers are more informed than ever. They’re experienced at competitive bidding and focused on value over price. They compare offerings and ask friends for personal experiences. And 3 out of 4 expect sales reps to understand their individual needs.

Today’s customers expect sales teams to:

* Act like a trusted advisor
* Be available around the clock
* Provide the same service in every interaction

That’s why sales teams perform better when they personalise the customer experience. In fact, high-performing sales teams are 2.8x more likely to believe that their companies are focused on personalising customer interactions.

In this presentation you will learn how Dropbox delivers the experience that customers want, through social media and content marketing.



Ross Hudgens

Ross Hudgens, CEO and Founder of Siege Media

The State of Content Marketing

In this presentation Ross will talk about the changing state of content marketing and how to deal with content saturation or the shrinking share numbers.

From this presentation you will learn how to level up your content marketing, pick concepts that work consistently and the importance of internal buy-in for successful content marketing strategies.




Q & A, Panel Discussion



Woohoo! Lunchtime!




We want to ensure that you get the very most from your attendance at the 3XE, so we have included a number of practical workshops. During the presentations, you will find out “what’s possible” using digital technologies. During the afternoon, you have a range of workshops to choose from. These workshops are all designed to provide you with “how to” know-how. The facilitators will take you behind the hype and show you how to actually implement certain aspects of content and social media marketing.The workshops are designed to ensure that you take away a clear and practical understanding on how to put your new-found marketing knowledge to use.You can choose to attend 2 of these workshops from the options below. Of course, your colleagues may elect to attend different workshops and you can compare notes afterwards.Each workshop is 35 minutes long. Choose from 2 of the following list.

Workshop #1


Roisin Linnie, Head of Social at Wolfgang Digital

The Evolution of Facebook Advertising – From Making Friends to Making Money

The days of not knowing the value that social advertising delivers for your brand are over. KPI selection, robust measurement protocols and target stetting are the keys to leveraging social advertising. Roisin from Wolfgang Digital will share a strategy for driving measurable return on investment using and combining multiple Facebook ad formats across the purchase funnel.

Workshop #2

Content Plan

Greg Fry, CEO of Content Plan

Optimising Video As Part of Your Content Strategy

Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote video creation and usage as part of your storytelling and content marketing.

Workshop #3


Exciting speaker and workshop details are underway…

Workshop #4


Jack Murray

All Good Tales

CEO & Founder

All Good Tales

Jack Murray, CEO & Founder at All Good Tales

How to Tell a Great Story

Does it ever feel like a struggle to get the world to care what you’re talking about?

Next time, remember this:

Those with the best stories succeed.

Communications is changing, we now live in a golden age of storytelling.

Great stories solve big problems and overcome the most difficult of obstacles. Great stories defeat apathy by exciting people’s most basic needs. Great stories overcome distraction by grabbing attention. Great stories are a magnet for more.

In this workshop, Jack will bring you from press releases, technical articles and boring reports to engaging, emotionally intelligent stories that resonate with audiences.

Workshop #5


Exciting speaker and workshop details are underway…

Workshop #6


Karen McHugh, Digital Marketing Strategist at Arekibo

Social Media and Content Marketing Considerations For Your Business

With extensive experience, advising clients on how to plan and transform their online presence Karen will discuss some of the critical Social Media and Content Marketing considerations to improve your digital marketing campaigns and ROI.



Coffee / Tea Break

Networking opportunities and also a welcome “pick-me-up“ after the workshop sessions.


Blindboy Boatclub at Rubberbandits

Blindboy Boatclub at Rubberbandits

Special 3XE Keynote Address

Ireland’s foremost satirist, social media legend and one half of the Rubberbandits – Blindboy Boatclub will be presenting his special keynote speech at 3XE Social & Content on 11th May in Croke Park, Dublin.

Given that Horse Outside, the video that launched the Rubberbandits, has over 17 million views on YouTube – Blindboy’s keynote is guaranteed to appeal to a wide audience of digital marketers, content managers and social media enthusiasts. And it sure to be HILARIOUS too. Who knows what will happen…

Blindboy Boatclub at Rubberbandits



Q & A, Panel Discussion



Conference Close

Thanks for coming! Closing conference remarks by 3XE Search chairman – Anthony Quigley.

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