1 Day / 20 Great Speakers
6 Workshops

Croke Park, Dublin. Friday, 11th May, 2018

Social Media & Content Marketing Conference

Schedule

Agenda for the 3XE Digital’s Social Media & Content Marketing Conference on 11th May in Dublin, Ireland. As promised, we have created the agenda to include plenty of networking opportunities.

>> Subject to change <<

08:55

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Anthony Quigley

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Conference Opening

Your chairman for the conference, Anthony Quigley, will open the conference and introduce the agenda and topics for the day.



Ian Cleary, Founder of RazorSocial

How to ELEVATE your Content Marketing and Social Media to the next level.

With massive growth in companies doing content marketing and the ever increasing decline in organic reach for social media, how do you stand out in this competitive space?

In the third year of Ian’s website (RazorSocial) it generated over 1 million unique visitors and, to date, his content has been shared over 400,000 times.

In this talk Ian will share a 5 step strategic framework to follow with practical tips to implement that will guarantee that, if you follow his approach, you’ll get dramatic improvements in reach, traffic and revenue from all your efforts.



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09:20

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Gregory Owens

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Slides

Gregory Owens, Senior Sales Manager UK & Ireland at Twitter

Twitter & the Power of #NOW

The world is more connected than ever before as we know infinitely more about our celebrities, institutions, brands, politicians and even each other. In this world, individual moments can spark global movements and meaningful change. Brands can be more authentic and tell bigger stories.

How do real-time platforms shape the power of #NOW, and what does this “new normal” portend for the future of connection?

Gregory Owens, will delve into the power of #NOW and the vast possibilities for human expression today using Twitter to show how global movements ignite and how brands can harness this power to engage audiences and connect authentically with customers.


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Twitter

Lilach Bullock, Founder of Lilach Bullock Limited

Running a Successful Online Business

Social Media Superstar, Content Marketing Hotshot, Scalability Genius and much more…

Lilach Bullock is one of the best-known names in the world of social media and online lead generation. If you are looking for the social media and content marketing skills to get ahead and stay ahead with your online business then this presentation is for you.


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Alan Coleman, CEO at Wolfgang Digital

Grab People’s Attention with Social Media

You may have already heard Wolfgang Digital identify your attention as the most valuable commodity in the world today. Companies like Google are creating online services such as Google Shopping and Google Flights to keep you within their SERPs or on their platforms. Facebook is trying to do the very same thing, providing advertising methods like Canvas to keep you on their platform longer and to enjoy an enriched experience with them.

In this talk Alan will detail the battles of the social media giants, the main contenders to threaten the digital media duopoly and he will reveal a Wolfgang digital marketing invention guaranteed to supercharge your social media and content marketing campaigns in 2018 and beyond.



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10:20

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Tady Walsh, UX Development Lead at Arekibo

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Slides

Tady Walsh, UX Development Lead at Arekibo

Nothing worse than a bad KISSer

Social media strategies are based around short term engagement, aiming for the viral and hoping for long tail returns. Examining exactly how we engage with users in a social media environment, Tady will take you through some of the pitfalls of targeting short term returns and how to reassess our approach.

Tady will show the common mistakes and helps you see from a customer’s perspectives how and why these strategies don’t always succeed. Keeping it Sweet and Simple (KISS) doesn’t need to be hard.



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Arekibo

10:40

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Rob Kenny, Brand Communications Manager at Publicis

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Rob Kenny, Brand Communications Manager at Publicis

Influencer Marketing: A view from both sides of the lens

Snapchat star and social media influencer Rob Kenny will be talking about Snapchat and all things influencer marketing, at the conference. He will discuss what’s the sitch of Snapchat and the right way to use it.

An influencer himself, Rob also runs successful influencer campaigns in Publicis for many big brands. With case studies he will explain the right and wrong of influencer marketing and earned vs. paid influence in Ireland.



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11:00

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Coffee / Tea Break

Networking opportunities and a chance to meet with some of the sponsors as well as peers (and don’t forget your long-lost digital marketing friends that you seem to only meet and chat to online these days!)

11:20

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David Ly Khim

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Slides

David Ly Khim, Growth & User Acquisition at HubSpot

Topics Over Keywords: A New Age of SEO and Content Strategy

In this presentation David will cover and equip you with tools on how to get your website break organic traffic plateau and continue its growth.

He will also, discuss how a more organised site structure will help your content strategy in the long-term as you continue creating more content and will remind you to map each piece of content to business growth.


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HubSpot

11:40

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Cian Corbett

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Slides

Cian Corbett, Managing Director at Leading Social

The Evolution of Social Media – People, Platforms and Performance

The beauty in social media marketing is that you can see results as they come in, learn from them and then refine what you’re doing in real time. You can constantly learn and improve.

In this talk Cian will share insights on results driven social media marketing through five areas of service: Strategy, Content, Community Management, Advertising and Influencer Endorsements.



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Leading Social

12:00

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Antonio Santos

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Antonio Santos, Social Media Business Evangelist at Atos

How to use Hootsuite for Social Media in a B2B Environment

Antonio uses Hootsuite for research, to find influencers, content and to facilitate @axschat one of the largest Twitter Chat’s in the world with more than a billion impression per year on Twitter.

In this presentation Antonio will demonstrate how easy it is to manage multiple social network streams and accounts in one place, saving time with scheduling, reducing re-work by using drafts and curating new content with “suggestions“.



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Atos

12:20

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Ed Giansante

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Slides

Edu Giansante, Global Community Manager at Dropbox

How Personalising the Customer Experience Can Strengthen Your Sales

With the web and social media’s ever-growing presence, your customers are more informed than ever. They’re experienced at competitive bidding and focused on value over price. They compare offerings and ask friends for personal experiences. And 3 out of 4 expect sales reps to understand their individual needs.

Today’s customers expect sales teams to:

* Act like a trusted advisor
* Be available around the clock
* Provide the same service in every interaction

That’s why sales teams perform better when they personalise the customer experience. In fact, high-performing sales teams are 2.8x more likely to believe that their companies are focused on personalising customer interactions.

In this presentation you will learn how Dropbox delivers the experience that customers want, through social media and content marketing.


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Dropbox

12:40

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Ross Hudgens

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Slides

Ross Hudgens, CEO and Founder of Siege Media

The State of Social Media and What To Do About It!

With social reach dropping and Facebook announcing they expect people to spend *less* time on site, there’s some confusion in the social space. He will talk about what steps to take, and how to improve social media efforts.

From this presentation you will also learn how to level up your content marketing, pick concepts that work consistently and the importance of internal buy-in for successful marketing strategies.



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siegemedia

13:00

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Q & A, Panel Discussion


13:10

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Woohoo! Lunchtime!


14:10

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Workshops

We want to ensure that you get the very most from your attendance at the 3XE, so we have included a number of practical workshops. During the presentations, you will find out “what’s possible” using digital technologies. During the afternoon, you have a range of workshops to choose from. These workshops are all designed to provide you with “how to” know-how. The facilitators will take you behind the hype and show you how to actually implement certain aspects of content and social media marketing.The workshops are designed to ensure that you take away a clear and practical understanding on how to put your new-found marketing knowledge to use.You can choose to attend 2 of these workshops from the options below. Of course, your colleagues may elect to attend different workshops and you can compare notes afterwards.Each workshop is 35 minutes long. Choose from 2 of the following list.



Workshop #1

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Valerie Lyons, COO and Senior Consultant at BH Consulting

The Potential Impact of the General Data Protection Regulation (GDPR) to the Social Media Industry

The 25th May 2018 marks the day that GDPR comes into force around Europe, and it’s about to change the way many of us do business.
GDPR is one of the hottest business topics in Europe right now, one that is naturally very important to Irish marketers and business owners. It is of huge importance to many conversion and general marketing professionals as they look to ensure compliance when marketing to their customers.


Workshop #2

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Darrel Caulfield, Anna Pas, Dan Smullen, Kev Moore, Beth Quigley, Gus Ryan, Michaela Simpson – all from Wolfgang Digital

Operation Integration

By 2020 the best digital marketing campaigns will not be about excellence in search, or magic in social. World class campaigns will feature a host of channels working together symbiotically to deliver exceptional results. In this workshop Wolfgang Digital will take you on a journey of integration across PPC, SEO, Social, CRO and creative. Demonstrating how you can create campaigns in which each channel works hard to bring the best out of another.

This workshop is a series of vey fast, 3-4 minutes presentations from many of the Wolfgang Digital team. This is more of a Masterclass in digital marketing from a series of experts.


Workshop #3

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Slides

Rob Farrell, Digital Marketing Academy of Ireland

Social Media: A correction is coming

At the 3XE Digital conference in February, Rob discussed Facebook’s newsfeed changes and revealed the results from his survey giving insights into the industry’s view. Fast forward 3 months and the social media landscape is a very different pace.

Cambridge Analytica, Russian interference, Facebook out manoeuvring GDPR , cyberpsychological impacts and Zuckerberg has even told the US Senate how Facebook makes its money.

In this session, Rob will bring you up to date with everything you need to know is happening with Facebook and its wider implications for Digital Marketing.


Workshop #4

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Slides

Greg Fry, CEO of Content Plan

Social Media – What’s your Story?

Embracing the 24-hour story format on Instagram, Snapchat and Facebook. How to generate business opportunities using stories.

Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote stories and storytelling as part of your social media and content marketing strategies.



Workshop #5

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Jack Murray

All Good Tales

CEO & Founder


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Jack Murray, CEO & Founder at All Good Tales

Why Story Eats Content for Breakfast

In this talk Jack Murray will take aim at one of the holy grails of modern marketing–content. He will explain why a story with emotional resonance will always trump a piece of content and why marketers need to stop being content creators and start telling stories.

He will talk about – why content is selfish, why content creation is the marketers disease and the science behind why a story will always work.

And take the ‘The Magic Slice’ home, which will tell you – What every marketer needs to know and how to structure and tell a story.


Workshop #6

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Andy Lambert, Director at ContentCal

The Changing Landscape of Growing a Business – How to Emerge Victorious from the Digital Battle

It’s carnage out there, the competition for attention is fierce and the war shows no sign of abating. Set against the backdrop of increasing legislation and rising advertising costs, how can the average business ever hope of prevailing?

In this open and honest talk, one of the founding team of UK-based Social Media Start-up, ContentCal will take you through the triumphs (and multiple setbacks) of taking a business to over 5,000 users in 18 months and some of the tactics you can employ to punch well above your weight in the digital space.



Rob Pryce, Chief Revenue Officer & Cian Buckley, Business Development Manager at Bionic

Closing the Loop – Driving Profitability by Integrating Online and Offline

With 90% of purchases still happening in the offline world, our offline consumer behaviour is as important as ever. Being able to measure, track, attribute and act on this data is something that was missing from the social advertising space for a long time. With the help of Facebook/Google’s offline conversions solutions, and companies like Bionic – the power of this data and messaging can and should be utilised and capitalised on across industries. Rob Pryce and Cian Buckley – from Ireland’s only award winning Facebook Marketing Partner ‘Bionic’ – speak about the possibilities and use cases for your offline data in the retail, finserv. and automotive space!

15:20

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Coffee / Tea Break

Networking opportunities and also a welcome “pick-me-up“ after the workshop sessions.

15:30

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Blindboy Boatclub at Rubberbandits

Blindboy Boatclub at Rubberbandits

Special 3XE Keynote Address

Ireland’s foremost satirist, social media legend and one half of the Rubberbandits – Blindboy Boatclub will be presenting his special keynote speech at 3XE Social & Content on 11th May in Croke Park, Dublin.

Given that Horse Outside, the video that launched the Rubberbandits, has over 17 million views on YouTube – Blindboy’s keynote is guaranteed to appeal to a wide audience of digital marketers, content managers and social media enthusiasts. And it sure to be HILARIOUS too. Who knows what will happen…



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Blindboy Boatclub at Rubberbandits

16.30

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Q & A, Panel Discussion


16.45

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Conference Close

Thanks for coming! Closing conference remarks by 3XE Search chairman – Anthony Quigley.

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