In the third year of Ian’s website (RazorSocial) it generated over 1 million unique visitors and, to date, his content has been shared over 400,000 times. In this talk Ian will share a 5 step strategic framework to follow with practical tips to implement that will guarantee that, if you follow his approach, you’ll get dramatic improvements in reach, traffic and revenue from all your efforts.
How do real-time platforms shape the power of #NOW, and what does this “new normal” portend for the future of connection? Gregory Owens, will delve into the power of #NOW and the vast possibilities for human expression today using Twitter to show how global movements ignite and how brands can harness this power to engage audiences and connect authentically with customers. Lilach Bullock is one of the best-known names in the world of social media and online lead generation. If you are looking for the social media and content marketing skills to get ahead and stay ahead with your online business then this presentation is for you. In this talk Alan will detail the battles of the social media giants, the main contenders to threaten the digital media duopoly and he will reveal a Wolfgang digital marketing invention guaranteed to supercharge your social media and content marketing campaigns in 2018 and beyond.
Tady will show the common mistakes and helps you see from a customer’s perspectives how and why these strategies don’t always succeed. Keeping it Sweet and Simple (KISS) doesn’t need to be hard. An influencer himself, Rob also runs successful influencer campaigns in Publicis for many big brands. With case studies he will explain the right and wrong of influencer marketing and earned vs. paid influence in Ireland.
He will also, discuss how a more organised site structure will help your content strategy in the long-term as you continue creating more content and will remind you to map each piece of content to business growth. In this talk Cian will share insights on results driven social media marketing through five areas of service: Strategy, Content, Community Management, Advertising and Influencer Endorsements.
In this presentation Antonio will demonstrate how easy it is to manage multiple social network streams and accounts in one place, saving time with scheduling, reducing re-work by using drafts and curating new content with “suggestions“.
Today’s customers expect sales teams to: * Act like a trusted advisor That’s why sales teams perform better when they personalise the customer experience. In fact, high-performing sales teams are 2.8x more likely to believe that their companies are focused on personalising customer interactions. In this presentation you will learn how Dropbox delivers the experience that customers want, through social media and content marketing. From this presentation you will also learn how to level up your content marketing, pick concepts that work consistently and the importance of internal buy-in for successful marketing strategies.
This workshop is a series of vey fast, 3-4 minutes presentations from many of the Wolfgang Digital team. This is more of a Masterclass in digital marketing from a series of experts. Cambridge Analytica, Russian interference, Facebook out manoeuvring GDPR , cyberpsychological impacts and Zuckerberg has even told the US Senate how Facebook makes its money. In this session, Rob will bring you up to date with everything you need to know is happening with Facebook and its wider implications for Digital Marketing. Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote stories and storytelling as part of your social media and content marketing strategies.
He will talk about – why content is selfish, why content creation is the marketers disease and the science behind why a story will always work. And take the ‘The Magic Slice’ home, which will tell you – What every marketer needs to know and how to structure and tell a story. In this open and honest talk, one of the founding team of UK-based Social Media Start-up, ContentCal will take you through the triumphs (and multiple setbacks) of taking a business to over 5,000 users in 18 months and some of the tactics you can employ to punch well above your weight in the digital space.
Given that Horse Outside, the video that launched the Rubberbandits, has over 17 million views on YouTube – Blindboy’s keynote is guaranteed to appeal to a wide audience of digital marketers, content managers and social media enthusiasts. And it sure to be HILARIOUS too. Who knows what will happen…
Croke Park, Dublin | Thursday, 18th October, 2018
Schedule of the Previous Conference – 3XE Social Media & Content Marketing, held on 11th May 2018
Conference Opening
How to ELEVATE your Content Marketing and Social Media to the next level.
Twitter & the Power of #NOW
Running a Successful Online Business
Grab People’s Attention with Social Media
Nothing worse than a bad KISSer
Influencer Marketing: A view from both sides of the lens
11:00
Coffee / Tea Break
Topics Over Keywords: A New Age of SEO and Content Strategy
The Evolution of Social Media – People, Platforms and Performance
How to use Hootsuite for Social Media in a B2B Environment
How Personalising the Customer Experience Can Strengthen Your Sales
* Be available around the clock
* Provide the same service in every interactionThe State of Social Media and What To Do About It!
13:00
Q & A, Panel Discussion
13:10
Woohoo! Lunchtime!
14:10
Workshops
The Potential Impact of the General Data Protection Regulation (GDPR) to the Social Media Industry
GDPR is one of the hottest business topics in Europe right now, one that is naturally very important to Irish marketers and business owners. It is of huge importance to many conversion and general marketing professionals as they look to ensure compliance when marketing to their customers. Operation Integration
Social Media: A correction is coming
Social Media – What’s your Story?
Why Story Eats Content for Breakfast
The Changing Landscape of Growing a Business – How to Emerge Victorious from the Digital Battle
Closing the Loop – Driving Profitability by Integrating Online and Offline
15:20
Coffee / Tea Break
Special 3XE Keynote Address
16.30
Q & A, Panel Discussion
16.45
Conference Close
Previous Conferences