Maeve Kelly is the Social Media Lead with Littlewoods Ireland. She joined the team in August 2019 and has been working with the marketing team to implement and hone a full funnel paid and organic social media marketing strategy to maximise both brand awareness and ROAS for Littlewoods Ireland across all of their social media platforms. With over 4 years’ experience in marketing across both independent and multi-national corporations, Maeve is a graduate of Trinity College Dublin and holds both a first-class honours Masters of Intellectual Property Law and law degree along with both PR and digital marketing qualifications. Shortlisted for the Cannes Lions Young Marketers Competition in 2017, Maeve is keenly interested in the area of influencer marketing and its integration with paid social media tools.