Understand the human stories for good UX Design


UX Design Specialists from Fathom

Fathom | 3XE Digital ConferenceFathom started its journey in 2011 with focus on user experience, strategy, research and leadership. Today, Fathom is a leading digital agency that is based in Belfast. They are User Experience Design Specialists who work with agencies and organisations to improve online performance.

Fathom have won multiple awards like Deloitte Technology Fast 50, Business Eye Award for Tech Business of the Year 2018, Dani Awards (Agency of the year) in 2017 and 2018.

They help their clients with user experience (UX) design services, creating digital strategies, data driven researches and identifying KPIs. Their clients range from financial companies, telecom service providers, broadcasters, publishing companies, tourism boards, public sector organisations to NGOs, education institutes and consultancies. They work with companies like AIB, Electric Ireland, Three,  BBC, Failte Ireland, Bord Bia, UCD and Genesis.

Fathom’s CEO & Founder

The CEO & Founder of Fathom, Gareth Dunlop is a renowned public speaker on subjects related to digital marketing, web development and user experience. His presentation at the 3XE Conversion Conference was greatly appreciated by attendees where Gareth discussed the topic ‘Getting users to your site – getting users through your site’.

”For over five years now Gareth has spoken regularly on the subject of User Experience at our eMarketing events throughout the country. He always brings great insight and practical advice, delivered professionally with a nice sprinkling of humour. We rate him as one of the foremost thinkers on the subject on the island.” - Enterprise Ireland

Keynote Speaker at UX & Design Thinking Conference 2019

Gareth Dunlop, Fathom at 3XE UX Conference 2019

Noting his popularity and subject knowledge we are welcoming Gareth Dunlop again this year to participate as a Keynote Speaker at 3XE User Experience & Design Thinking Conference on 16th May 2019.

Gareth is delivering a keynote on the topic ‘Never be data driven. Why you need to get beyond the quant to understand the human stories.’ Simplifying the complicated subject of how to use data and what type of data is crucial for business success, Gareth will show you the bigger picture that data is not the end in itself. He will explain how data can lead to human-driven and experience-driven designs that produce good results for a business. 

Gareth will share case studies from e-commerce, travel, B2B, lead-gen and public services showing how the data needs to be married to real life, customer and user-interactions to unlock design challenges.

Following 15 years of direct commercial experience helping businesses integrate digital communications more strategically, Gareth established user experience and service design agency Fathom in 2011. Previously he was the MD of Ionology, a leading digital strategy consultancy, headquartered in Belfast and with major clients in 15 countries. Prior to that he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland, from 2002 to 2009 when it was sold to UTV plc.

Gareth sits on the boards of Christian Aid Ireland and the Irish Domain Registry, IEDR. He is former Board Member of Irish Internet Association, and Chairman of WeddingsOnline.ie. He writes & lectures extensively on Internet related matters, occupying regular columns in Silicon Republic, SyncNI and Business Eye.

Grab this opportunity to meet the UX specialist Gareth Dunlop in Croke Park, Dublin.

Check the Event Schedule for more details – 3XE User Experience & Design Thinking Conference, 16th May 2019.

Reserve your seat – Check the Mega Early Bird Offers available!

Connect with Gareth Dunlop online: