Have you ever spent loads of your time slaving away at the keyboard trying to put together the perfect piece of content for your latest blog post, email or webpage?
Have you become frustrated, after all that time and effort, that the piece of content you put out to the world isn’t getting the traction you had hoped for?
Well if that’s the case, I’ve got some advice and tips to share with you that will help things along.
Create a Strong Headline
I am not the first person to advise this and I definitely won’t be the last. This is a point that every content writer will suggest to anyone who wants to improve their content skills.
The headline has the power to make or break a blog post. It impacts whether people will actually take the time out of their day to read what you have to say.
It also has an impact how (and if) it is found in search engines. It needs to be able to grab the attention of the reader over other articles. When searching on Google (other search engines are available) a reader has very little information to go on to decide which result to click on. The title, a short excerpt and a URL. That’s it. Make it count.
Don’t Write To Impress
Writing is all about communicating ideas with clarity and personality. Write in a way that it’s a conversation with your reader, not down to them. Your blog post isn’t an assignment that you have to hand in to your college teacher tomorrow morning, so don’t confuse your reader with jargon and acronyms and technical stuff.
The idea is to keep it simple. At this point your reader has made that decision to read your post, they just want to go through it without putting in too much work.
A piece of content should have a conversational tone, this makes the reader feel like you are only address them personally. Pretend that you’re having a conversation with a friend or colleague, and write like that. When you are finished, go back over your writing and edit the sentences and words that are unnecessary or unclear.
Your Readers Scan, They Don’t Read
Let me guess, your eyes scanned through this blog post before you committed yourself to reading this far?
Studies have shown that internet searchers are more impatient than ever before. You don’t just want people to click the “Back” button in the web browser before properly engaging with your content. You will need to learn how to write content that will cater to this reading style:
- Embrace the White Space: Press “Enter” after every few sentences in each paragraph. This makes your post easier to read quickly.
- Make Points with Subheads: This will create a summary of your post and lets the reader decide if they will go deeper and spend more time in reading.
- Make Important Concepts Stand Out with Bullets and Lists: This allows you to emphasise important points that you don’t want the reader to miss while scanning your content.
Want to learn more about content? Join us at the 3XE Digital Social Media & Content Marketing Conference at Croke Park, Dublin on May 11th 2016.