Email Marketing Masterclass:
In this course we would propose to elevate your understanding and execution as an email marketer. We will delve into the key areas of Email marketing which require your focus to really move the needle with the results you can achieve in your Email Marketing campaigns and initiatives.
Topics covered include:
– Growing your database
– GDPR (Data protection) requirements
– Content & Creative best practices in Email
– Email Automation – what and why
– Inbound Marketing & Lead Nurturing
– Measuring Email Marketing success
Key takeaways from this session will be clear guidance on how to increase the size of your database, ensuring you’re fully compliant, actionable techniques to create compelling and interesting email communications to engage your customers and prospects, ultimately ensuring your time spent on Email Marketing delivers the best results for your business.
About the tutor
Felicity McCarthy is the founder of Sparkdigital.ie, a digital marketing training and consultancy company. Felicity works with businesses at various stages of their lifecycle to help them develop digital marketing strategies, and help guide them to execute against those plans. Felicity has worked on the cutting edge of the technology sector for 20 years, leading European digital marketing teams in companies such as Facebook, eBay & Dell.
Sparkdigital.ie clients include Pinterest UK, Facebook & Instagram EMEA, Western Digital EMEA, Daft.ie, Mercantile Group, IDA Ireland, Bank of Ireland, Siren.io, MoShoppa.com, AIB Startup Academy, 123.ie, Grant Thornton Ireland, TopOil Ireland, Irish Management Institute, Irish Times Training, and Digital Marketing Institute to name a few.