Schedule
Please note that this schedule is subject to change.
Booking.com has been testing for 8 years, and initially built their own tools due to a lack of options on the market at the time. After dedicating funding and resources towards developing their testing processes, they created a strong in-house solution. In this presentation Shalini will be sharing her wealth of knowledge and expertise in the area of conversion personalisation and experimentation at Booking.com
Some of the biggest needle movers in split tests are down to copy alone. Words are powerful and neuroscience research has given CRO copywriters even more tools to persuade web visitors to act. Find out how Mel Henson, one of the UK’s leading CRO copywriters approaches copy at every stage of the customer journey. Illustrated with numerous before and after examples, Mel not only shows the words that got results but also explains the underlying theories and techniques, including purchasing decision hierarchy, biases and embedded commands.
If you’re one of the 94% of companies who aren’t ready for GDPR, you might be panicking a bit, you may even be asking yourself ‘where do I even start?’ In this workishop, Valerie will go through key challenges for GDPR Compliance and answer any questions that you may possibly have.
The next time you are struggling to get the world to care about your product remember this: marketing communications is very simple — those with the best stories succeed. But how do you use stories to succeed and drive Conversions? How do you take a story-driven approach to marketing and get real and meaningful results?
In this workshop Jack Murray will look at:
* 5 simple ways to drive conversions with stories.
* Great case studies.
* How to find your ‘Magic Slice’.
*Practical examples of how stories drive sales revenues.
We will discuss the two key reasons for this distrust, as we see it:
1. Lack of customisation of the out-of the-box Google Analytics configuration
2. A misunderstanding of what particular metrics mean
More importantly, we’ll present some of the most common examples of these issues or misconceptions, as well as asking the audience to contribute with their own examples from their own personal experience. And we’ll look at ways to deal with these issues in a way that delivers valuable actionable insights.