Frederique Hugonnet is a Partnership Manager at Pinterest. She helps Irish and International partners advertise on the Pinterest platform. Frederique has been part of Dublin’s progressive international IT scene for past 8 years. She started as a campaign manager at Yahoo! and has also worked with Adara, a travel data-based advertising platform. Before joining Pinterest, she was working as an account manager with Twitter. With a little more than a year at Pinterest, Frederique manages the top Irish and multinational accounts. She says ‘I love the constant evolution of this industry and the ever-learning aspect of working in digital marketing.’
Pinterest is a catalogue of ideas and a source of inspiration. Their mission is to help people discover and do what they love. Frederique tells, ‘We help people search through more than 100 billion of the world’s best ideas, and then incorporate those ideas in their own lives.’
Talking about the emerging digital trends for 2018, Frederique explains ‘There is a move from keyword search to voice and visual search. And then there’s the evolution of measurement from online multi-touche to include offline sales.’
Frederique Hugonnet is a keynote at 3XE Digital Conversion Conference held on 8th February 2018, in Dublin. At the conference she is speaking on how to ‘Drive Online Conversion Through Visual Discovery with Pinterest’. Visual content plays a major role for modern day brands. Images and videos are an absolute requirement as part of messaging and presentations. Pinterest has been at the forefront of this development for the past 5 years and continues to help brands in innovative and thought-provoking ways. In her presentation, Frederique will share some case studies and examples for best tactics to use imagery in the marketing mix and how Pinterest is fast becoming the platform of choice for smart marketers.
When we asked Frederique for the 3 takeaways that the delegates will get from her presentation, she kindly quoted ‘Delegates will be able to learn how significant is Visual Discovery for the future of search, how Pinterest can help using visual discovery to drive conversions, and best methods to adapt the creative strategy online to reach the objectives.’
3XE Digital Conversion Conference on 8th February is the opportunity to raise your digital techniques by learning effective usage of visual content by Frederique Hugonnet.
Frederique will be one of our morning speakers. Read the entire conference schedule here – 3XE Digital Conversion, 8th Feb 2018
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