3XE Conversion & UX – Agenda

February 13, 2020
Book Tickets

Agenda is Subject to Change



9.10


Colman Walsh, 3XE Chairperson

Conference Opening

Your chairman for the conference, Colman Walsh, will open the conference and introduce the agenda and topics for the day.
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9.20


Martin Greif

20 Minutes to Higher Conversions

Join Martin Greif, President of SiteTuners, as he walks you through the three key questions that must be answered to achieving higher conversion rates. In this fast-paced educational talk, Martin will provide step-by-step instructions so you can immediately take action on your website and landing pages.


Learn how to apply successful relationship marketing techniques to convert more visitors into leads, subscriptions, and sales online.

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9.40


Ed Melvin – Publicis

Presentation topic – TBC

Ed Melvin is Head of Strategy in Publicis Dublin, a unique creative consultancy, which believes that busness problems need creative thinking. Publicis Dublin’s work spans a range of brands and organisations, such as Vhi Healthcare, Virgin Media Ireland, Permanent TSB, Heineken, Iarnrod Eireann, SPAR and Renault. Ed has almost 20 years of experience in working in digital, design and communications. His teams work has been recognised at ICADs, Cannes, AIMs and ADFX for effectiveness.

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10.00


Graham Carroll & Gavin Duff – Friday Agency

Presentation Topic – TBC

Graham is a founding Director of the specialist UX & Digital Agency called Friday. He has 18 years of experience working closely with organisations to help them connect with users and their customers.


Gavin is Head of Digital Performance at Friday Agency (Friday.ie) and has been working in digital marketing for 16 years. He has vast experience in search marketing, paid media, analytics, e-commerce, content and digital marketing strategy across most sectors. He is also a lecturer for the MSc in Marketing at Trinity College.

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10.20


Wolfgang Digital

Presentation Topic – TBC

More details to follow
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10.40


Q&A

Time to ask the speakers some questions
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10.50


Coffee Break

Time for a break, visit the exhibition stands, get some swag, and network with your fellow delegates.
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11.20


Gareth Dunlop, Fathom

Driving conversion by solving problems

When we’re out for a beer at the weekend and someone asks us what we do for a living, we probably say we’re a UX designer, or an analyst, or a researcher or a consultant. We probably don’t say we’re a problem solver. However, the best UX and conversion professionals consider their primary responsibility to be to solve problems.


Through case studies and a smattering of theory, Gareth Dunlop will explore the role problem solving plays in design thinking, the power of problem statements, and the impact of focusing on the problem before thinking about the solution.

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11.40


Andrew Fulton, Dawson Andrews

Presentation Topic, TBC

Andrew’s digital experience began in corporate finance and analytics before founding digital product studio Dawson Andrews. Since it’s launch four years ago they have become digital partners for fortune 500’s and some of Ireland’s leading ecommerce brands. Andrew brings a commercial focus that has resulted in multi-million euro’s in increased revenues for his client partners.

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12.00


Chris Simmance, Under 2

What’s the point of CRO if you don’t have the right users

CRO is a vital part of any marketing strategy but it’s only really valuable when you’ve got enough users and points of data
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12.20


Dave McEvoy, Dmac Media

What the hell does Tom Hanks know about conversion anyway!

Using the medium of Tom Hanks, Dmac Media will deliver an insightful session on how we build rapport with every user and deliver stronger conversion rates. Yes, Tom Hanks will be as surprised as you are to learn he has a lot to teach about conversion but trust us when we say Tom is a closer!
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12.40


Q&A

Time to ask some questions
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12.50


Lunch

Nom, Nom, Nom!

Don’t forget to visit the exhibition stands!
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13.50


Masterclass Number 1

Details of the masterclass will be confirmed shortly
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14.30


Masterclass Number 2

Details of the masterclass will be confirmed shortly
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15.10


Greg Fry, Content Plan

Presentation Topic – TBC

An International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
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15.30


Talita Holzer, WaytoB

Presentation Details – TBC

WaytoB is an award-winning startup, which offers an integrated smartphone and smartwatch solution to enable people with higher support needs to get from A to B independently, while providing peace of mind to loved ones.


To date, waytoB has won 4 high-profile awards, including the World Summit Award, the UK-based Tech4Good Award and the James Dyson Award. The team has raised over €400k in funding from Enterprise Ireland and Trinity College and the co-founders have graduated from the EIT Digital Health accelerator program and completed a 4-month program from Social Entrepreneurs Ireland.

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15.50


Q&A

Time to ask some questions of our speakers
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16.00


Conference Close

Hope you had a great day!
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