Founder & Director of Optimisation at PRWD

Paul Rouke

Paul is the Founder & Director of Optimisation at PRWD.

His 17+ years of experience in user experience and conversion optimisation makes him one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.

Harnessing experiences from some of the worlds most progressive brands including Skyscanner, Shop Direct,,, Schuh and Expedia, Paul and the PRWD team have developed the Conversion Optimisation Maturity Model and CRO Maturity Audit, a free self-assessment tool for businesses across the world.

Presentation Topic at 3XE Search Conference | February 14th, 2019

The biggest growth barriers still holding companies back in optimisation.

Book Now – 3XE Conversion Conference 2019



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