1 Day / 20 Great Speakers
6 Workshops

Croke Park, Dublin | Thursday, 14th February 2019

3XE Conversion Marketing Conference

Please note that this schedule is subject to change.

08:55

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Anthony Quigley

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Conference Opening

Your chairman for the conference, Anthony Quigley, will open the conference and introduce the agenda and topics for the day.



Rudger de Groot, Founder of Mintminds Digital Optimizers

What our customers learned and earned from data-driven experimentation



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09:20

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Paul Rouke

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Paul Rouke, Founder & CEO of PRWD

Topic details coming soon…



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PRWD

Mogens Moller, CEO & Co-Founder of Sleeknote

How to Compete Against the Big Fish

Every day, big online businesses are taking over more and more of the market. For smaller businesses, this can mean a lot of frustration and disappointing sales.

In this talk, Mogens will reveal some of the often hidden and overlooked methods smaller businesses can use to beat the bigger fish.

Attendees will go home with a lot of concrete guides and takeaways they can test in their own business right away.


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Neil McKay, CEO of Endless Gain

Biometrics: The evolution of Optimisation

Every single decision we take is driven by an emotion or an instinct. The question is, which emotions are driving your customers? Because depending on which one, it’s either driving them to stay, complete the purchase or leave.

In this session, Neil will give you an insight into how Biometrics is helping the CRO sector to evolve into one that optimises for customers emotions and not just for website usability.


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Dan Wilkinson, PPC Marketing Consultant at Pro PPC

Topic details coming soon…



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10.40

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Q&A, Panel Discussion


10:50

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Coffee / Tea Break

Networking opportunities and a chance to meet with some of the sponsors as well as peers (and don’t forget your long-lost digital marketing friends that you seem to only meet and chat to online these days!)


Guido Jansen, Global CRO Lead at Randstad

Building your Optimization Dream Team



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Teresa Heath-Wareing, Director at TWH Marketing Limited

Building your email list – my step by step guide to how I grew my email list by 800 emails in 3 weeks


• She will take you through how to build a highly converting lead magnet funnel
• Her top tricks and tips to help conversion at each step
• How she used Facebook adverts to promote the lead magnet
• How to put together a landing page that converts


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Ian Rhodes, Founder of Ecommerce Growth Company

Retention, please? How are you motivating your existing customers to shop again?

– Learn smarter email marketing strategies for your existing customers
– Master your post-sale communications (the bit we often forget about)
– Discover what you can do to retain customers that Amazon can’t
– Deliver a truly VIP experience for your best customers


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Chris Out, Growth Hacking Expert at RockBoost

How to Build a Top 1% Growth Team 3x Faster than your Competition.

Discover insider secrets on how to successfully build a high-performing growth team. How can you leverage CXL Institute, Kolbe tests and other online resources to genuinely impact your bottom line? Which skills truly matter for fast growth, and which are the nice-to-haves?


12:30

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TBC





12:50

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Q&A, Panel Discussion


13:00

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Lunchtime!


14:00

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Workshops

We want to ensure that you get the very most from your attendance at the 3XE, so we have included a number of practical workshops. During the presentations, you will find out “what’s possible” using digital technologies. During the afternoon, you have a range of workshops to choose from. These workshops are all designed to provide you with “how to” know-how. The facilitators will take you behind the hype and show you how to actually implement certain aspects of content and social media marketing.The workshops are designed to ensure that you take away a clear and practical understanding on how to put your new-found marketing knowledge to use.You can choose to attend 2 of these workshops from the options below. Of course, your colleagues may elect to attend different workshops and you can compare notes afterwards.Each workshop is 30 minutes long. Choose from 2 of the following list.


15:10

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Coffee / Tea Break

Networking opportunities and also a welcome “pick-me-up“ after the workshop sessions.

15:40

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TBC



16:00

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TBC



16.20

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Q&A, Panel Discussion


16:30

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Conference Close

Thanks for coming! Closing conference remarks by 3XE chairman – Anthony Quigley.

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