1 Day / 20 Great Speakers
6 Workshops

3XE Conversion & eCommerce Conference

Croke Park, Dublin | Thursday, 14th February 2019


Please note that this schedule is subject to change.


Anthony Quigley

Anthony Quigley, 3XE Chairman

Conference Opening

Your chairman for the conference, Anthony Quigley, will open the conference and introduce the agenda and topics for the day.

Rudger de Groot, Founder of Mintminds Digital Optimizers

What our customers learned and earned from data-driven experimentation

Rudger assists companies across Europe with CRO strategies and testing activities, for example he works with Ryanair, De Bijenkorf (Dutch Retailer) and Ewe (Dutch Gas). No matter the tool or analytics platform, CRO and A/B testing can only succeed if the right process is in place, the right test setup is determined and all relevant test data goes into an analytics platform



Paul Rouke

Read Profile

Paul Rouke, Founder & CEO of PRWD

Walking the Walk Towards True Customer Centricity

Nearly every business claims they are “customer-centric“, yet reality proves they’re far from it. A product-led, rather than customer-led, company culture and mindset is what most businesses and most employees live with every single day. At the core of intelligent, strategic conversion optimisation is a customer-centric mindset. Most importantly, customer centricity is the one thing that transcends any business, of any size, around the world – no matter how many A/B tests you can run and how much you spend on acquisition. In my talk I will share and explain what is the number 1 approach we have used at PRWD for over 15 years to help our clients around the world become customer-centric.


Mogens Moller, CEO & Co-Founder of Sleeknote

How to Compete Against the Big Fish

Every day, big online businesses are taking over more and more of the market. For smaller businesses, this can mean a lot of frustration and disappointing sales.

In this talk, Mogens will reveal some of the often hidden and overlooked methods smaller businesses can use to beat the bigger fish.

Attendees will go home with a lot of concrete guides and takeaways they can test in their own business right away.


Neil McKay, CEO of Endless Gain

Biometrics: The evolution of Optimisation

Every single decision we take is driven by an emotion or an instinct. The question is, which emotions are driving your customers? Because depending on which one, it’s either driving them to stay, complete the purchase or leave.

In this session, Neil will give you an insight into how Biometrics is helping the CRO sector to evolve into one that optimises for customers emotions and not just for website usability.


Dan Wilkinson, PPC Marketing Consultant at Pro PPC

Top 7 Tips on How to use Google Analytics to improve your PPC Campaign

Dan is a ‘Pay per click’ & ‘Conversion Rate Optimisation’ expert & public speaker.

He consults with businesses wanting to grow their online presence with a predictable & measurable system that can be managed. While achieving this, he likes to make sure their online campaigns are as successful and profitable as possible. He uses PPC & CRO to achieve just this.




Q&A, Panel Discussion



Coffee / Tea Break

Networking opportunities and a chance to meet with some of the sponsors as well as peers (and don’t forget your long-lost digital marketing friends that you seem to only meet and chat to online these days!)

Guido Jansen, Task Force member at Magento, an Adobe Company

Building your Optimization Dream Team

In this session Guido will share his experience in building in-house Conversion optimization teams: what platforms, people and processes do you need?


Teresa Heath-Wareing, Director at TWH Marketing Limited

Building your email list – my step by step guide to how I grew my email list by 800 emails in 3 weeks

• She will take you through how to build a highly converting lead magnet funnel
• Her top tricks and tips to help conversion at each step
• How she used Facebook adverts to promote the lead magnet
• How to put together a landing page that converts


Ian Rhodes, Founder of Ecommerce Growth Company

Retention, please? How are you motivating your existing customers to shop again?

– Learn smarter email marketing strategies for your existing customers
– Master your post-sale communications (the bit we often forget about)
– Discover what you can do to retain customers that Amazon can’t
– Deliver a truly VIP experience for your best customers


Chris Out, Growth Hacking Expert at RockBoost

How to Build a Top 1% Growth Team 3x Faster than your Competition.

Discover insider secrets on how to successfully build a high-performing growth team. How can you leverage CXL Institute, Kolbe tests and other online resources to genuinely impact your bottom line? Which skills truly matter for fast growth, and which are the nice-to-haves?


Chris Simmance, Chairman at Under2 Ltd & Optus Digital

2 Seconds is the New Slow: Speed up websites for better conversions

– Site speed optimisation tips
– Why the web is broken
– How tracking tags break load times
– What a slim website looks like.




Q&A, Panel Discussion







We want to ensure that you get the very most from your attendance at the 3XE, so we have included a number of practical workshops. During the presentations, you will find out “what’s possible” using digital technologies. During the afternoon, you have a range of workshops to choose from. These workshops are all designed to provide you with “how to” know-how. The facilitators will take you behind the hype and show you how to actually implement certain aspects of content and social media marketing.The workshops are designed to ensure that you take away a clear and practical understanding on how to put your new-found marketing knowledge to use.You can choose to attend 2 of these workshops from the options below. Of course, your colleagues may elect to attend different workshops and you can compare notes afterwards.Each workshop is 30 minutes long. Choose from 2 of the following list.



Coffee / Tea Break

Networking opportunities and also a welcome “pick-me-up“ after the workshop sessions.

Samuel Bevan, Global Online Sales at Snapchat

How to scale your business using Snapchat

– What is Snapchat
– How to drive performance on Snapchat
– What success looks like on Snapchat
– Example of how our existing clients utilise Snapchat















Q&A, Panel Discussion



Conference Close

Thanks for coming! Closing conference remarks by 3XE chairman – Anthony Quigley.

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