Head of Product , Digital Marketing @ Bookassist


Ciaran Rowe is Head of Product , Digital Marketing at Bookassist, managing a team of 10 digital marketing specialists overseeing 400+ clients.

Having qualified in web design 20 years ago, Ciaran spent a number of years working as a designer for Doherty Advertising and then as a freelancer, before moving into the digital marketing arena. He joined Bookassist in 2007 and has been developing their product since then, moving from basic PPC & SEO, to encompass multiple platforms including Google, Bing, Facebook, LinkedIn, Yandex and more, while also growing ad formats to include search, display, remarketing, video & responsive.

Currently developing our service to provide a best in class product for clients, creating a direct bookings strategy and generating conversions at a lower CPA and higher margin than other channels.