Changing the Game with Sky Betting and Gaming


Rebecca Hindle is a Digital Strategy Manager at Sky Betting and Gaming. Having worked across various industries and brands, including, retail, gambling and public sector, Rebecca is a specialist within digital marketing. She has worked in digital and ‘above the line marketing’ at DFS Furniture and now manages the digital strategy at Sky Betting and Gaming.

In her career, Rebecca has led many digital marketing teams to deliver significant results, that includes Sky Casino rebranding and implementation of an advanced attribution solution. Rebecca is known for her ability to match her strategic thinking with the implementation across multiple landscapes, bringing many successful campaigns to fruition.

Sky Betting and Gaming (SBG) is one of the UK’s biggest gaming companies. Here’s an interesting podcast telling the history of this company – The Story of Sky Betting and Gaming

On 8th February, at 3XE Digital Conversion Conference, the team from SBG is giving a workshop on ‘Changing the Game’. The workshop will take you through the launch of their high-performance Casino which opened in 2017. Talking about brand proposition, media strategy and conversions, SBG will provide you a thorough understanding of the challenges and opportunities that you may face during the conceptualization and implementation of big projects like that of SBG’s Casino.

Rebecca Hindle and her colleagues, Helen Warburton and Helen Baggott will be leading the workshop.

Working as Strategic Digital Marketing Manager at Sky Betting and Gaming, managing multiple channels and implementing world class campaigns, Rebecca will be talking about the Sky Betting and Gaming Casino rebrand and a digital first media strategy.

Expressing her thoughts on the digital trends for 2018, Rebecca says ‘Machine learning is bound to have an incremental impact on day to day digital media and for the better! Computers are taking on the automated implementation, and leaving us humans to do the strategic thinking.’

When we asked Rebecca on what websites and people influence her on a day to day basis, Rebecca said ‘While the biggest personal influence is my Mum, who has taught me perseverance against all odds, Sheryl Sandberg is my biggest business influence as I read her book and learnt to ‘lean in’ in business’.

2017 saw a year of progression for Rebecca, moving from Digital marketing manager to digital strategist within Sky Betting and Gaming, having some major career highs as part of the Sky B&G team.

Meet the team from Sky Betting and Gaming at 3XE Digital Conversion Conference on 8th February in Croke Park, Dublin.

Take a moment to see the entire event schedule – 3XE Digital Conversion, 8th Feb 2018

Last few tickets available here – Book Now