For a second consecutive year, Irish e-commerce sites have seen a 45% growth in online revenue according to the latest report by Wolfgang Digital. During the same period, the Irish Gross Domestic Product grew by 5%. This shows an exciting level of consistency in Ireland’s online economic growth. For two years, the online economy has been growing 9 times faster than the wider Irish economy.
This shouldn’t come as that much of a surprise. With smartphones overtaking desktop as the Irish portal of choice to the internet, the online world is always at your fingertips. Traffic to our study’s participating sites increased by 17% last year with mobile becoming the dominant device used. Mobile now claims a majority 45% share of traffic over desktop and tablet.
Irish E-Commerce websites once again showed extraordinary levels of revenue growth in 2016. We can expect this rampant growth to continue. The online spend represents 6% of the Irish economy. In the advanced UK market, online’s share of spend is as high as 16%.
Wolfgang Digital CEO Alan Coleman
Google launched their Shopping product in Ireland in Q4. Google Shopping has quickly become a top performing online revenue driver for advertisers. It’s technically complex to implement and maintain but has paid handsome dividends for those nimble retailers who’ve made the investment. Retailers participating in our study who’ve adopted Google Shopping generated double the percentage growth in Q4 to those who didn’t.
Facebook Dynamic Product Ads
Facebook’s own conversion focused ad format was launched in H2 of 2016. For a number of study participants, DPAs generated the best sales volumes they have ever enjoyed from the social media giant.
Wolfgang Digital, the Dublin based digital marketing scientists, are one of Europe’s leading performance agencies. They recently won Best Use of Search in Finance and Best Integrated Campaign at the European Search Awards in Krakow. Furthermore, they have joined 3XE’s expert panel for the upcoming ‘Content, Inbound & Social Media Marketing’ conference with their ad-value presentation and interactive workshop geared towards ongoing challenges for content marketers presenting ROI.
Join Wolfgang Digital and many other prominent throught leaders at the eight international 3XE Digital Conference, on Wednesday May 17th at Croke Park Dublin. For further details, full speaker lineup, workshops and conference agenda please visit www.3xedigital.com/dublin-may-2017