Gianpaolo Lorusso is a PPC and CRO freelance professional. He has been involved in web marketing since 2003 and has never looked back. In 2012 he created ADworld Experience and today it’s the largest PPC-cases-only event in the world.
He was one of the first Italian web professionals who got involved in Search Engine Marketing in late nineties. He contributes to several PPC industry-specialized blogs and speaks regularly on international web marketing events.
Gianpaolo was working as a Marketing Manager with one of the largest web agencies in Italy until 2008. Later, he started working as a freelance professional, handling various marketing tasks with SME (Small & Medium-sized Enterprises) and multinational companies. Finally, Gianpaolo found his calling in AdWords and Conversion Rate Optimization (If you want to learn about Conversion Rate Optimization, find our post – WTF is CRO anyway)
Gianpaolo is a keynote at 3XE Digital Conversion Conference on 8th February 2018. His presentation at the conference is on ‘Methodology to Objectively Measure an AdWords campaign, Regardless of Its Structure’. Pay per Click advertising campaigns allow you to maximize your company’s visibility and boost conversion rates. In this interactive talk, Gianpaolo will cover everything you need to know about Pay Per Click Google AdWords and how to achieve maximum value from your Pay Per Click AdWords account campaigns.
He is now actively working as AdWords & Conversion Rate Optimizer for many important companies and Non Profit organizations. His latest project is PPCPM.com, an AdWords performance monitoring tool available in free beta.
3XE Digital: What will you be speaking about at 3XE?
Gianpaolo: At 3XE I will show a simple, but extremely powerful and scalable methodology to check all kinds of AdWords accounts, I patented last year in USA.
3XE Digital: What are the 3 takeaways that you think delegates will get from your presentation?
Gianpaolo: They will learn:
1) how to check the optimization level of a PPC account (AdWords & Bing) in minutes, regardless of its structure.
2) which areas of the account need more attention
3) have some quick tips on how to optimize all of them.
3XE Digital: What emerging trends will affect your business during 2018?
Gianpaolo: Both AdWords and Bing Ads are making a major shift towards automation. As PPC professionals we will soon be asked to move from creating & managing campaigns to build effective strategies and optimize conversions. That’s why the new edition of ADworld Experience (which will be on 12-13 April 2018 in Bologna, Italy – or available on live online streaming) is focusing on these topics.
3XE Digital: What websites and people influence you on a day to day basis?
Gianpaolo: There are a lot of valuable resources to stay up-to-date on PPC & CRO. I do a weekly video recap of all major updates and post the videos on my blog page.
3XE Digital: How was year 2017 for you? What are your plans for this year?
Gianpaolo: It was excellent. I wrote a book on AdWords which will be available exactly on the day of 3XE Conversion Conference. Currently, it is available only in Italian but in 2018 I’ll also have an English edition of this book.
PPC expert, Gianpaolo Lorusso will talk on ‘Methodology to Objectively Measure an AdWords campaign Regardless of Its Structure’ at 3XE Digital Conversion Conference on 8th Feb 2018 at Croke Park, Dublin.
Take a look at the event schedule – 3XE Digital Conversion, 8th Feb 2018
Gianpaolo’s Blog on PPC and CRO updates – https://www.adworldexperience.it/en/blog/