New Year comes with new goals and new interventions that every business owner and marketing expert take to enhance the performance of the business line. Without having a new creative mindset for the future, no business brand can excel in the way that all business owners dream of. Digital marketing has recently become a great necessity and using it to the fullest is what differentiates you from the others.
In order to learn, it is important to make mistakes but what if we point out the top seven mistakes every digital marketing expert tend to make once in his work life? Wouldn’t it be just easy to take care of it and pursue your goals without making it?
They are as follows:
- Have you crafted the latest goals plan for the year?
The number one mistakes that most of the companies and firms commit is avoiding the importance of making new goals plan for the New Year. No matter whether you have achieved the previous year’s goal; it’s time that you make new goals for better functioning of the firm. Making a new goals plan gives you the energy to work in order to achieve them.
- Not keeping your old customers updated
It is important to land new clients and customers every now and then while running a business firm but it is also essential to keep in touch with the old ones. Most of the time, it’s about the quality of the relationship you have with the clients than the number of clients you have. This is why if you don’t pay attention to your old customers, it’s about time you focus on that.
They can bring more work for you if they stay and are a good source of making a referral as well.
- Overseeing the necessity of a good analyzing program
Do you understand the use of a good analytic program? Having an analytical program for your website or project according to the web design is one thing but having a good one is entirely different. Even if you have to pay for the software, it’s worth a shot! But digital marketers often save their budget and go for the free ones. Digital and social media marketing services are not a piece of cake. Having a program that can go through, analyze and point out the changes to be made in your work is a win-win for the business firm.
- Not working on the email marketing technique
Do you have your email newsletter ready for every month? Is your contact list loaded with people to whom you may send it? Not paying attention to the weekly/ monthly newsletter is yet another mistake that the digital marketers make. Though it’s a bit of an extra work but it helps in keeping your connection with your contacts alive. The customers wait for latest updates and news about the business line. Giving them regularly strengthens the connection even more.
- Under or overuse of SEO techniques
By now all of us know the importance of running by the rules of SEO but we still tend to make mistakes while using them. Some of us overuse the SEO techniques while others do not make sufficient use of it. This means that you must focus on your SEO work. The better you get at it, the better your website will rank in the Google’s and other web engines.
- Not frequently updating your business profile
Your business profile is your identity. You need to keep it up to date. While busy with other tasks; the digital marketers forget to update their profile and of those who they are working for. Making this mistake means that others are way too ahead of you. Even though your skills and work experience beat others, how would the new visitor know about it? Your business profile is what puts you out in the light. Make sure you update it!
- Failing to giveaway attracting offers to the customers
Every now and then, you need to make discount/ sales or other attractive offers to your customers. This way your customers wouldn’t go for another brand product or service and you’ll succeed in keeping your status alive. Not making these tiny exceptions in your sales might result in the diversion of your customers to another business brand.
Make the above-mentioned mistakes and you’ll pay a price for it. Avoid making them and you’ll see your business flourish this year. 2017 is all about innovation and improvisation. Taking risks is good but make sure you don’t make mistakes.
About this author: Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.
(Photo credits: Shutterstock)