Aileen McGloin is the Director of Marketing and Communications at safefood, the all-island body responsible for promoting food safety and healthy eating. She leads safefood’s communications programme to inform, encourage and support citizens in relation to both food safety and healthy eating behaviours. Combining a background in food, health and behaviour change with experience in academia, research, PR, marketing and digital communications, she also led safefood’s digital communications from 2010 – 2018. Aileen started her career as a nutritionist, with a degree in Human Nutrition and a PhD in childhood obesity. She has over 20 years of experience working in research, management and health communication roles across the food industry, public relations, academia and public service.