Gavin is Head of Digital Performance for Friday Agency. While SEO is a core passion, he has also defined and executed PPC, display, content strategies, e-commerce direction, data analytics, conversion rate optimisation and social media campaigns for businesses across most sectors. He is also a known conference speaker, lecturer for Trinity College Dublin, podcast guest, media source, guest blogger and many other things in the area of digital marketing. He also holds a Dip. in Cyberpsychology and is currently studying Neuromarketing via Copenhagen Business School.
His clients have included Bord Gáis, Bus Éireann, Law Society of Ireland, The Irish Times, AIB, Danone, Baby Elegance, Heineken, Three, Mazda, Dominos Pizza, 123.ie, DIT, Daft.ie, Temple Street. Barrettstown, Dublin Business School, Harry Corry, Newstalk, 98FM, Gaiety Theatre, TV3, Tayto, and so many more.