We’ll look at what the future means for ranking highly, and it’s everything from brand reputation to persuading the subconscious. – How to implement the simple PPC campaign structure that can drive double digital conversion rates and lower CPAs – Beware of the silos – the importance of the end-to-end customer experience (CX) and how to optimize it – Multi-channel can mean multi-searches – what kind of journey are your customers getting? I.e. When did you check all your links? – You worked hard to get them to find you, but did they buy? – Maybe you’re designing for robots and not humans? How to find the balance? – Are you quickly & easily answering the 3 main questions of your customer: What is it? Does it work? How it works? – The places to go wild with content for SEO, in other words “so now you decided to be short and not include all the possible key words?“ – FAQs and blogs, and how to use them effectively – What we can measure and what we can’t – the data and attribution challenges in multi-channel, how channels impact each other3XE Search – Agenda
*Subject to change*
9.10
Conference Opening
9.20
Speakers to be announced shortly
9.40
How Companies Won or Lost during COVID19 and how SEO and digital transformations was key to success or failure.
10.00
SEO & The Future: From Reputation to Neuroscience
10.20
Q&A
10.30
Coffee Break
11.00
Influencer is not a dirty word
Over the course of the last year Littlewoods Ireland have adopted a full funnel approach to influencer marketing using customer insights and new Facebook and Instagram tools to increase not only brand awareness but also a noticeable ROI and bottom-line return. The purpose of this presentation is to showcase how this result was achieved and will detail both the paid and organic strategies. Using real life examples of success, Maeve will discuss the tools available within social media platforms to best capitalise on influencer marketing and how these tools were utilised to drive a bottom-line return for Littlewoods Ireland.
11.20
Bord Bia’s journey to SEO success
Bord Bia has always benefited from high organic traffic, with huge spikes around key events of interest to our users. However the site was outdated and offered a poor mobile experience. Our challenge, was to migrate the high ranking pages without negatively impacting SEO score in the immediate term, and driving increased organic traffic in the medium to long term.
This presentation will share details on how a ruthless content audit and information architecture shake-up, alongside investment in on page optimisation, radically improved Bord Bia’s SEO score.
Investing in getting to know your user and trusting your knowledge of your brand is key. Building a SEO strategy based on that knowledge will lead to the best long term results
11.40
Presentation details to follow shortly.
12.00
Disrupting Energy
12.20
Navigating growth through COVID-19 with search automation
12.40
Q&A
12.50
Lunch
Don’t forget to visit the exhibition stands!
13.50
The Wolfgang Masterclass
14.30
Amplify your Content Marketing Strategy by Mapping it to the Buying Funnel
14.50
How to Organise your PPC Campaigns for More Conversions, Leads and Sales
– How to improve Ad Quality for top keywords
– How to use automated bidding for optimum results and better control
– Lead Gen Case Study
– eCommerce Case Study
15.10
It’s about the journey – what happens after they find you?
15.30
Q&A
15.45
Conference Close
