Greg is an International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. Ed Melvin is Head of Strategy in Publicis Dublin, a unique creative consultancy, which believes that busness problems need creative thinking. Publicis Dublin’s work spans a range of brands and organisations, such as Vhi Healthcare, Virgin Media Ireland, Permanent TSB, Heineken, Iarnrod Eireann, SPAR and Renault. Ed has almost 20 years of experience in working in digital, design and communications. His teams work has been recognised at ICADs, Cannes, AIMs and ADFX for effectiveness. With every brand now vying for the similar audiences and the fabled ‘demise of social’ continually trumpeted by commentators, how can we get the most from these channels? Cian will share his thoughts on the essentials of an updated social strategy in this evolving landscape.3XE Social – Agenda
The Agenda for 3XE Social we be ready shortly – here is a sneak preview of some of the speakers we have lined up
9.10
Conference Opening
9.20
Facebook’s Frictionless Future
09.40
Measuring the influence of influencers on Social Media
Cathal is an experienced and respected international course lecturer and digital trainer across a number of digital disciplines including paid and organic media, analytics, strategy and planning, reporting and optimisition for digital professionals in over 80 countries (from beginner to advanced).10.00
Presentation TBC
10.20
70:20:10 Fertilise your social media for growth
Dave has a focus on practical application of digital marketing strategies for real world business. He has a passion for demystifying complex marketing tactics into simple actions.10.40
Q&A
10.50
Coffee Break
11.20
Default & delight: two speeds in experience design
11.40
How to Make the Most of Your Social Data from Facebook and Instagram
12.00
The New Social Media Advertising Funnel: How to Lower CPA and Increase Revenue
12.20
Social Media – A Victim of Success?
12.40
Q&A
12.50
Lunch
Don’t forget to visit the exhibition stands!13.50
Masterclass TBC
14.30
7 must-do tips to maximize your content on LinkedIn
14.50
Presentation TBC
As well as an Irish and international client list, research and analysis carried out by Olytico has been used by major national and international broadcasters including RTÉ, TV3, BBC and The Washington Post.15.10
Presentation TBC
15.30
Presentation TBC
15.50
Q&A
16.00
Conference Close