1 Day / 20 Great Speakers
6 Workshops

Croke Park, Dublin. Thursday, 19th October, 2017

Search Marketing


Here is the draft agenda for the “3XE Digital Search Marketing Conference“ on 19th October in Dublin, Ireland. As promised, we have created the agenda to include plenty of networking opportunities.

Please note that this schedule is subject to change.


Anthony Quigley

Conference Opening

Your chairman for the conference, Anthony Quigley, will open the conference and introduce the agenda and topics for the day.

Digital Marketing Institute


Kirk Williams

Kirk Williams, Founder & CEO of ZATO PPC Marketing

Making Your Budget Stretch: How to Absolutely Nail Your PPC Campaigns

“You have to spend money to make money“ is an oft-repeated phrase in the business world, particularly when it comes to marketing. The conundrum the majority of businesses find themselves in, is that they don’t have the recommended spend allocation to devote to keeping up with their weightier competition. Are we destined to be outbid, and outgunned by our deeper-pocketed foes, or are their ways we can be smarter with PPC that will help us grow to the point of big-budget-bliss?

In this exciting presentation, Kirk will be sharing with you a number of very specific, tried-and-tested tips for Google AdWords and Bing Ads. These tips have been proven to optimize ultra-targeted campaigns, but with low budget.

ZATO Marketing



Barry Adams, Founder & CEO of Polemic Digital

Voice Assistants and Pro-Active Devices – How Technology is Changing Search and SEO

In this talk you will learn how voice assistants and connected devices are changing the way people find and interact with content and products online, and how you as marketers and search professionals need to prepare your websites. Increasingly what you put on your website is not primarily for human consumption, but for machine systems like voice search and IoT devices to engage with and re-purpose your content. Barry Adams will talk about the underlying technologies and how you can tap in to that growing ecosystem of screen-less search.




Mark Lilley, Founder and Ecommerce Consultant at Groundswell

Presentation Details to Follow

Mark is an experienced ecommerce professional with the ability to deliver sustained online growth combining an analytical approach with strong technical knowledge and commercial awareness.

An enthusiastic leader with a hands on approach and proven track record of building and leading ecommerce and digital teams across customer acquisition, conversion and retention.


Digital Marketing
Conversion Optimisation
UX and Usability




Alan Coleman, CEO of Wolfgang Digital

Presentation Details to Follow

Alan is the Founder and CEO of performance marketing agency Wolfgang Digital, two-time European Search Awards Champions, winning the coveted “Grand Prix“ Prize in 2015 and the “Best Small PPC Agency“ award in 2016.

Alan writes for Moz and speaks at digital conferences such as SXSW Interactive, SES London, OMCAP Berlin, AdWorld Experience Bologna and The Dublin Web Summit. Oh, and 3XE Digital!




Microsoft Keynote Speaker to be Announced

Exciting Details to Follow


Panel Discussion

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Coffee / Tea Break

Networking opportunities and a chance to meet with some of the sponsors as well as peers (and don’t forget your long-lost digital marketing friends that you seem to only meet and chat to online these days!)



Jes Stiles, CMO Emerging Markets @ Ringier AG

Finding Your Way Through The Channel-Jungle: Which Content Works For Which Channel?

Jes Stiles is an entrepreneur at heart with a broad scope of experience in digital marketing, product ownership and startup & emerging market environments. Always happy to network, she is a regular attendee (or speaker) of marketing conferences.

Instagram, Pinterest, Facebook, Google, Twitter, YouTube… where do I begin? HOW do I begin? Jes will give you an overview of – and insight for – the most important communication channels. You will also learn which content works best in which channels as well as the outcomes you can expect.



Gregor Nilsson

Gregor Nilsson, Chief Digital Officer at World Wildlife Fund, Switzerland

Lessons Learned from Re-Launching a Global Site in 2017

The relaunch of a website is an exiting project: while your colleagues and customers focus on a new design and fancy features, these do not really impress search engines.

Gregor is responsible at the Swiss national office for the digital transformation of the World Wide Fund for Nature and is therefore perfectly positioned to understand the issues faced in upgrading your online presence.

Gregor’s keynote will put the spotlight on the less spectacular but crucial tasks a relaunch requires to ensure that Google will love your new website as much as your visitors.




Andre Alpar CEO @ Performics

How a leading performance marketing agency built the second largest German cigar shop with “only“ SEO and Content Marketing

This presentation includes the following exciting things ….

* How (and why) an agency built an ecommerce business “on the side”!
* How to select your most important strategic frameworks when thinking and implemeting SEO and content marketing
* Includes a case study how Noblego started from scratch, and became No. 2 in the market AND cashflow positive within only three years
* Andre will provide proof for one of the most commonly assumed but hardest thing to prove in SEO.



Alan Frankton

Alan Frankton, Head of Paid Media @ Ayima

Why Your Facebook Marketing Isn’t Working

In the action-packed presentation, Alan, who manages all of the Paid Media for Ayima, a truly global digital agency, will share some of the latest developments in Facebook.

Facebook has, over the past 3 – 4 years, transformed both themselves and the business world, by re-configuring themselves to be one of the primary advertising platforms for all types of businesses.

Alan will explain how to optimize your Facebook advertising campaigns, he will provide you with the latest Facebook advertising methodologies, and will share with you a list of actions that you can take back to your own business that can be implemented by your team.

If you are spending any part of your marketing and advertising budget with Facebook (and you should!), then this is a must-see presentation.

The presenter is not selling Facebook – he lives and breathes it each and every day!



Lisa Myers

Lisa Myers, CEO & Founder of Verve Search

How To Get Big Links

Everyone wants links and coverage from sites such as New York Times, the Wall Street Journal, and the BBC, but very few achieve it. This is how we cracked it. Over and over.

Lisa will explain how she and her company regularly get “big links“ for their clients – and will clearly explain how you can too!

Lisa is the founder and CEO of award-winning SEO agency Verve Search and founder of Womeninsearch.net. Feminist, mother of two, and modern-day shield maiden.




Panel Discussion



Woohoo! Lunchtime!




We want to ensure that you get the very most from your attendance at the 3XE, so we have included a number of practical workshops. During the presentations, you will find out “what’s possible” using digital technologies. During the afternoon, you have a range of workshops to choose from. These workshops are all designed to provide you with “how to” know-how. The facilitators will take you behind the hype and show you how to actually implement certain aspects of content and social media marketing.The workshops are designed to ensure that you take away a clear and practical understanding on how to put your new-found marketing knowledge to use.You can choose to attend 2 of these workshops from the options below. Of course, your colleagues may elect to attend different workshops and you can compare notes afterwards.Each workshop is 40 minutes long. Choose from 2 of the following list.

Workshop #1


Workshop Speaker to be Announced

Wolfgang Digital – Exciting Details to Follow

Workshop #2


Greg Fry, CEO of Content Plan

Exciting Details to Follow

Workshop #3


Workshop Speaker to be Announced

Google – Workshop Details On the Way!

Workshop #4


Workshop Speaker to be Announced

Digital Marketing Institute – Exciting Details to Follow

Workshop #5


Workshop Speaker to be Announced

Wolfgang Digital – Details On the Way!

Workshop #6


To Be Confirmed

Details On the Way!



Coffee / Tea Break

Networking opportunities and also a welcome “pick-me-up“ after the workshop sessions.



Keynote Speaker to be Announced

Presentation Details to Follow



Olga Andrienko

Olga Andrienko, Head of Global Marketing at SEMrush

Ranking Factors in 2017: What’s Important, What’s Not

Olga, a seasoned conference presenter, will deliver a presentation around the results of a comprehensive ranking study conducted by SEMrush. The study examined the top 100 positions for 200,000 keywords in Google.

She will reiterated the fact that the Google SERPS are always changing, and that change = disaster, especially if you fail to adjust. On the other hand, change can equal opportunity…if you’re ready for it.




Panel Discussion

Content for this talk goes here …. and this is what the presentation is all about



Conference Close

Thanks for coming! Closing conference remarks by Anthony Quigley.